Claudia Franziska Bruhwiler

Yvette Sanchez

Transculturalism and Business in the BRIC States, edited by Yvette Sànchez and Claudia Franziska BrÃ1/4hwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical 'how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.

A Handbook

Transculturalism and Business in the Bric States

Political Initiation in the Novels of Philip Roth exemplifies how literature and, specifically, the work of Philip Roth can help readers understand the ways in which individuals develop their political identity, learn to comprehend political ideas, and define their role in society. Combining political science, literary theory, and anthropology, the book describes an individual's political coming of age as a political initiation story, which is crafted as much by the individual himself as by the circumstances influencing him, such as political events or the political attitude of the parents. Philip Roth's characters constantly re-write their own stories and experiment with their identities. Accordingly, Philip Roth's works enable the reader to explore, for instance, how individuals construct their identity against the backdrop of political transformations or contested territories, and thereby become initiands—or fail to do so. Contrary to what one might expect, initiations are not only defining moments in childhood and early adulthood; instead, Roth shows how initiation processes recur throughout an individual's life.

Claudia Franziska Bruhwiler

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