Kevin Walker

Cliff Ferguson

Paul Denvir

Marketing and Selling Professional Services

Creating New Clients

PACE Partnership

Beginning with a key client management healthcheck, this volume not only pinpoints what every reader's firm is currently doing to get the most out of their major clients, it will show them what they're doing wrong and how to put it right.

Managing Key Clients

Professional people often have few sales skills and feel they should be 'above' selling. In today's climate, though, it is crucial for firms to seek new business if they are to survive. This book aims to teach professionals how to sell.

Cliff Ferguson

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