Courtney Reum

Carter Reum

From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!

Speed Up Success with Unconventional Advice from the Trenches

Shortcut Your Startup

'Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.' Arianna Huffington The world of startups is more competitive than ever: what will make yours stand out from the crowd? Shortcut Your Startup has the answers you need. Star entrepreneurs Courtney and Carter Reum have invested in such global successes as Lyft, Pinterest and SpaceX, as well as launching a multimillion-dollar business of their own - they have the hands on experience, insights and tips that will make all the difference. The first step is to rip up the rule book. Convinced that only killer new ideas will work? No, sometimes it makes more sense to capitalise on others' innovations. Have people advised you to manage everything yourself? They should have told you to outsource all but your venture's key strengths. Moving from initial idea to exist strategy, the Reum brothers take received wisdom, turn it on its head, and give you the real low-down on what works. Whether you're a business veteran looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is an essential guide that will speed up your journey to success. 'Courtney and Carter Reum have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.' Tony Robbins

Ten Ways to Speed Up Entrepreneurial Success

From former Goldman Sachs investment bankers, brothers, and stars of the syndicated television show Hatched comes a practical playbook for aspiring entrepreneurs, filled with unconventional yet accessible advice for making the most out of your business. Courtney and Carter Reum have years of experience as successful entrepreneurs and investment bankers, from helping to drive the success of Lyft, Pinterest, Warby Parker, and ClassPass, to founding VEEV Spirits from the ground up. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand method for maximizing your business ventures. Shortcut Your Startup is a comprehensive yet accessible playbook for aspiring entrepreneurs. Complete with personal anecdotes and real-life advice from the business playing field, this book outlines Courtney and Carter’s ten key “Startup Switchup Shortcuts” that flip traditional advice on its head.

Courtney Reum

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