Craig Simpson

"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"--

"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--

influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples, David Ogilvy, Gary Halbert, Eugene Schwartz

The advertising solution

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Influence Prospects, Multiply Sales, and Promote Your Brand

The Advertising Solution

It's D-Day, 6th June 1944. Ten minutes after midnight. A small British force is flying over Occupied France on what is virtually a suicide mission - they must capture a bridge before German forces guarding it can blow it up. There's no room for error. They must cast fear aside in this race against time, told from both a British and German perspective. This title is published by Franklin Watts EDGE, which produces a range of books to get children reading with confidence. EDGE - for books kids can't put down.

Bridge of Death

HOLLAND, MAY 1941 A traitor has struck at the heart of Special Ops, jeopardising the entire Dutch Resistance network. British aircrew are trapped behind enemy lines and an important double agent has been stranded. Secret agents Finn, Loki and Freya must go into action once again. For Finn, with his father missing in action, presumed dead, this mission is more than critical. . . it's personal.

Special Operations: Wolf Squadron

The Taliban launch a deadly attack in the first step of their new offensive. Delta Force are assigned to strike back! The team must HALO drop into the mountains, hook up with their contact, find Mullah Khan - the Taliban leader - then take him out. But when one of the team is killed, it looks like Delta Force has walked straight into a trap! Major Connor must salvage the mission, kill Mullah Khan and get his men home. This title is published by Franklin Watts EDGE, which produces a range of books to get children reading with confidence. EDGE - for books kids can't put down.

First Strike

NORWAY, OCTOBER 1940 Norway, a country invaded by the Nazis. Finn Gunnersen and best friend, Loki Larson, are determined to fight back. Joining the Resistance, they risk arrest, torture and execution. They also don't know who to trust. When vital secrets fall into their hands and the enemy is in hot pursuit, they must escape. But to succeed they face their greatest deadly challenge - how to steal an enemy plane and fly it to freedom. Can two boys take on the might of the Nazi power?

Craig Simpson

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