Kevin Werbach

Dan Hunter

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

How Game Thinking Can Revolutionize Your Business

For the Win

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."--Daniel H. Pink, Author, DriveWhy can't life--and business--be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works--and what not to do. Discover the successes--and failures--of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes; How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

For the Win, Revised and Updated Edition

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, Drive Why can't life—and business—be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do. Discover the successes—and failures—of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

This text offers an overview and analysis of current IP laws and their history. An introduction to copyright, patent, trademark and trade secrets is provided. Modern intellectual property is looked at in terms of how innovation and progress are linked to IP law, and how small changes in the laws have had significant consequences for society--provided by publisher.

Intellectual Property

The Oxford Introductions to U.S. Law

Ancient Egypt is in trouble; the evil pharaoh, Oba, has captured five of the most powerful good gods and imprisoned them in secret and perilous places. Now deadly plagues are destroying the land and bloodthirsty monsters terrorise the people. Only one boy can stop them: Akori, an orphaned farm boy with a huge destiny.

Curse of the Demon Dog

This title features one boy, five Gods, and a thousand monsters. Ancient Egypt is in trouble; the evil pharaoh, Oba, has captured five of the most powerful good gods and imprisoned them in secret and perilous places. Now deadly plagues are destroying the land and bloodthirsty monsters terrorise the people. Only one boy can stop them: Akori, an orphaned farm-boy with a huge destiny...Isis, the Goddess of Magic is trapped in a watery prison beneath the Nile. As her tears threaten to flood the river, Akori must brave the crocodile-infested waters to battle two evil gods - the terrifying Crocodile King, and his gruesome wife, the Frog Goddess - both hungry for his blood...Amazing adventures, breathtaking battles, grisly and gruesome Egyptian mythology...and thousands of murderous monsters - don't miss a single battle!

Battle of the Crocodile King

Akori faces the ultimate challenge as he prepares to battle Ammit, the monstrous Soul Devourer. Can he succeed before the wicked Oba's army of the dead destroys Egypt forever?

Descent of the Soul Destroyer

The rise of Web 2.0 has pushed the amateur to the forefront of public discourse, public policy and media scholarship. Typically non-salaried, non-specialist and untrained in media production, amateur producers are now seen as key drivers of the creative economy. But how do the activities of citizen journalists, fan fiction writers and bedroom musicians connect with longer traditions of extra-institutional media production? This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields of law, economics and media studies based in the UK, Europe and Singapore. Each section of the book contains a detailed case study on a selected topic, followed by two further pieces providing additional analysis and commentary. Using an extraordinary array of case studies and examples, from YouTube to online games, from subtitling communities to reality TV, the book is neither a celebration of amateur production nor a denunciation of the demise of professional media industries. Rather, this book presents a critical dialogue across law and the humanities, exploring the dynamic tensions and interdependencies between amateur and professional creative production. This book will appeal to both academics and students of intellectual property and media law, as well as to scholars and students of economics, media, cultural and internet studies.

Social, Cultural and Legal Perspectives

Amateur Media

Sarah Sutton

Robert Lynch

Maren Brown

Craig Dreeszen

Tom Borrup

Judy Conk

Maryo Gard

Stan Rosenberg

Marete Wester

Carol Harper

Sally Zinno

Halsey North

Norton Kiritz

Barbara Schafer Bacon

Dorothy Chen-Courtin

Shirley Sneve

Denise Boston-Moore

Gay Hanna

Lisa Kammel

Fundamentals of Arts Management - 6th Edition

Shadow of the Storm Lord

A boy must free five ancient Egyptian gods who have been imprisoned by an evil Pharaoh.

Attack of the Scorpion Riders

Claudy Op den Kamp

This volume brings together a group of contributors from varied backgrounds to tell a history of intellectual property in 50 objects.

A History of Intellectual Property in 50 Objects

Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera. Now, in their new ebook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game—for the win.

Dan Hunter

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