Daniel R. Gilbert

A Logic for Strategy

There have been many books written about how to apply the concept of corporate strategy, yet few discuss the meaningfulness of the applications involved. Until now, not a single book has been written about the reasons people give to justify their study and advocacy of corporate strategy as a method of talking about the modern corporation. Taking a cue from the nineteenth-century philosopher Friedrich Nietzsche, Gilbert argues in The Twilight of Corporate Strategy that those who study corporate strategy can begin to justify their efforts once they take the very meaning of corporate strategy to be an open, ethical question. Gilbert creates a Nietzschean analysis in which he places the idea of corporate strategy in the "twilight" between the "daylight" of continued usage and the "darkness" of irrelevance for humans. This unique analysis is based on an exploration of the corporate strategy concept in an ethical twilight. Gilbert reinterprets the dominant contemporary approach, which he calls "strategy through process", as an ethical commentary on modern corporations. Gilbert goes on to create a contractarian ethical rendition of strategy, which he calls "strategy and justice". Through the use of a comparative critical argument, he demonstrates what he believes to be sound reasons for abandoning more traditional approaches to corporate strategy and for reconstructing it in accordance with "strategy and justice". He concludes that such attempts at advancement will provide hope that the corporation can be interpreted as a context in which humans can flourish, even as the dominant use of that concept often denies such hope.

A Comparative Ethical Critique

The Twilight of Corporate Strategy

This work argues that corporate strategy needs rethinking as a way of talking about ethics and business, and discusses some ethical truths. It shows that how we talk about others influences how we act towards them and how we talk about others can influence how our audiences will act towards them.

Ethics Through Corporate Strategy

R. Edward Freeman

Managers and theorists are focusing on values in today's business world. The point of view advanced in this book is simple yet groundbreaking: the search for excellence and the search for ethics amount to the same thing, and both have to be integrated into corporate strategy.

Corporate Strategy and the Search for Ethics

James Arthur Finch Stoner

Administración

This edition continues its strong research orientation and solid theoretical underpinnings. The general theme of the sixth edition is dynamic engagement - a broad term that captures the essence of change confronting future managers, and current thinking on what they will need to succeed. The material presented revolves around the themes of ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. This work is appropriate for students following courses in the Principles of Management.

Management

This edition continues its strong research orientation and solid theoretical underpinnings. The general theme is dynamic engagement--a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. Topics place an even greater emphasis on practical applications and examples drawn from real-world organizations (i.e., Snapple, The Limited, MTV, etc.).

Daniel R. Gilbert

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