Daniel Riffe

Stephen Lacy

Frederick Fico

Frederick G. Fico

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Using Quantitative Content Analysis in Research

Analyzing Media Messages

Don Sneed

Based on five current case studies, this volume explores the extent to which politicians who simultaneously serve as newspaper editors or publishers fulfill their ethical duties to serve as "watchdog" over the government and to provide a forum for robust democratic debate. The book features interviews with the editors/publishers and with a sample of their readers, and provides results of a survey of readers who were asked whether it is possible to "wear two hats" and do both jobs effectively and responsibly. Newspaper articles and editorial pages are also examined for possible conflicts of interest in occupying two roles.

Daniel Riffe

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