Daniel Simons

為什麼我們會被騙？︰破解金錢騙局、假新聞、政治謊言背後的詐騙機制

Change Blindness and Visual Memory

Christopher Chabris

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

And Other Ways Our Intuitions Deceive Us

The Invisible Gorilla

Christopher F. Chabris

The Invisible Gorilla and Other Ways Our Intuition Deceives Us

Il gorilla invisibile. E altri modi in cui le nostre intenzioni ci ingannano

Nelle nostre attività quotidiane agiamo come se fossimo perfettamente consci delle modalità di funzionamento della nostra mente e delle ragioni che guidano i nostri comportamenti. È sorprendente, invece, scoprire che molto spesso le cose non stanno affatto così. Il gorilla invisibile (esclusiva traduzione del best-seller The Invisible Gorilla) affronta sei illusioni quotidiane che influenzano profondamente la nostra esistenza: le illusioni di attenzione, di memoria, di fiducia, di conoscenza, di causalità e di potenziale. Si tratta di credenze distorte circa i meccanismi mentali che sono non soltanto sbagliate, ma anche per molti aspetti pericolose. Il libro analizza quando e perché esse ci condizionano, le conseguenze che comportano per la nostra vita e i rapporti con gli altri e i modi per neutralizzarle o quanto meno minimizzarne l’impatto.

il gorilla invisibile

Wat illusies teweeg brengen De onzichtbare gorilla is misschien wel het bekendste experiment in de geschiedenis van de psychologie. Het werd in de jaren negentig bedacht en uitgevoerd door Christopher Chabris en Daniel Simons. Het gorilla-experiment toont twee dingen aan: we registreren veel van wat er om ons heen gebeurt niet, maar hebben er bovendien geen idee van dát we zoveel missen. We zien veel minder dan we denken! En dus begonnen Chabris en Simons te vermoeden dat we nog meer onjuiste, intuïtieve overtuigingen over de werking van onze geest koesteren. In De onzichtbare gorilla combineren ze resultaten uit andere onderzoeken met hun eigen bevindingen betreffende aandacht, perceptie, geheugen en ratio om zo te laten zien hoe we door al die valse intuïties in de problemen kunnen komen . De onzichtbare gorilla is een baanbrekend boek dat ons de kans geeft om onze eigen illusies door te prikken zodat we - misschien voor het eerst - kunnen leren echt helder te denken.

selectieve waarneming en valse intuïtie

De onzichtbare gorilla

If a gorilla walked out into the middle of a basketball pitch, you’d notice it. Wouldn’t you? If a serious violent crime took place just next to you, you’d remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.

Daniel Simons

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