Gianfranco Marrone

Dario Mangano

To place animals within the realm of nature, means inserting them among the articulations of culture and the social. Semiotics has never avoided this chiasmus, choosing to deal from the outset with the problem of the languages of animals following the old admonition of Montaigne: it is not that animals do not talk, it is us who do not understand them. Recent research in the field of the anthropology of nature and sociology of sciences and techniques allow to think about the Zoosemiotic issue in a different way. Instead of transplanting the language structures – gestures, LIS, etc. – for a semiotic study of the forms of the human and social meaning, it seems more apt to look at their discourse, and as such, the actual interactions, communicative and scientific as well as practical and functional, between humans and non-humans. This book aims to investigate precisely this hypothesis, known here as Zoosemiotics 2.0, working on several fronts and levels: · Anthropology · Languages of the image and visual representations, from art history to cinema · Old and new media. From literature to comics, from cartoons to TV documentaries but also advertising, music, Web and social networks. All those cultural products that talk about the role of human and non-human in society implicitly proposing (and in some way imposing) a form of articulation of such a relationship. · Food and feeding rites · Animalist, vegetarian and vegan movements · Philosophy: metaphysics, ethics, aesthetics

Zoosemiotics 2.0

Semiotics of Animals in Culture

Cosa succederebbe se un archeologo del futuro ritrovasse il nostro attuale mondo in uno dei suoi scavi? Immaginiamo per un momento che a seguito di un qualche cataclisma tutta la realtà come la conosciamo venisse ricoperta da uno spesso strato di terra e ogni memoria di essa cancellata. Egli dovrebbe porsi rispetto alla nostra contemporaneità come l’archeologo del presente si pone di fronte a un’epoca preistorica, potendo contare solo su oggetti a partire dai quali ricostruire una intera civiltà. È questa, dopotutto, la sua abilità: passare dalla forma delle cose alla forma della cultura che le ha prodotte.

Dario Mangano

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