David Creelman

He shows that realism arrived comparatively late to the Maritime provinces and argues that the emergence of a realist style corresponded with a dramatic period of economic and cultural disruption during which the Eastern provinces were transformed from one Canada's most developed, prosperous, and promising regions into one characterized by chronic underemployment and underdevelopment. The region is thus torn between its memory of an earlier, more traditional social order and its present experience as a modern industrial society. These tensions are embedded in the Maritime character and have affected not only the lives of its people but the imaginations and texts of its writers. The stories of Thomas Raddall, Hugh MacLennan, Charles Bruce, Ernest Buckler, Alden Nowlan, Alistair MacLeod, Donna Smyth, Budge Wilson, and David Adams Richards have been deeply influenced by the cultural shifts they have observed. In the last two decades a host of new literary voices has emerged, and Creelman also explores the works of such writers as Ann-Marie MacDonald, Lynn Coady, Nancy Bauer, Deborah Joy Corey, Carol Bruneau, Alan Wilson, Leo McKay, and Sheldon Currie. He shows that these Maritime artists share a common regional identity that shapes their narratives as they find their own paths through the tensions which envelop them.

Maritime Realist Fiction

Setting in the East

Peter Navin

The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including industry leaders’ insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing function and creates a predictable and immersive employee experience that drives productivity and performance. If the human resources function in your talent-centric organization is not bringing the excitement and business impact it should, you need a new mental model that approaches getting the best from people with the same mindset marketing uses to get the best results with customers. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR, the CMO of People, can curate an experience to get the best lifetime value from employees. This unique book discusses: What it takes to change the character and intensity of an organization How to run HR so that it has impact Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance

Manage Employees Like Customers

The CMO of People

Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/

Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance

John W. Boudreau

Ravin Jesuthasan

A detailed look at the evolution of employment and its far–reaching implications Lead the Work takes an incisive look at the evolving nature of work, and how it′s affecting management and productivity at the organizational level. Where getting things done once meant assigning it to an employee, today′s leaders are increasingly at risk if they fail to recognize that talent can float into and out of an organization. Long–term employment has given way to medium– or short–term employment, marking the first step in severing the bond that once fixed an individual inside an organization. Getting work done by means other than an employee was once considered a fringe event, but now leading organizations are accepting and taking advantage of the notion that talent has shown itself to be mutable. This book explores this phenomenon in detail and provides a new roadmap to help managers navigate this new environment. The workplace has undergone many changes over the years, but the emerging trend away from traditional employment represents a massive shift that has profound implications for the business model of every organization, large or small. This book describes how management is changing, and how managers must adapt to survive. Examine the dispersed organization and the changing nature of employment Learn how work is becoming impermanent and individualized Find new strategies for managing and leading Get up to speed on the decision science for the new era Workplaces evolve like biological beings; only the strong survive, and it′s the competitive edge that ensures continued success. Lead the Work describes the new landscape, and shows you how to adapt and thrive.

David Creelman

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