David E. Morrison

Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.

Focus Groups and the Development of Mass Communication Research

The Search for a Method

David Docherty

Michael Tracey

Channel Four and Its Audience

Keeping Faith?

Matthew Kieran

Michael Svennevig

Sarah Ventress

Media & values investigates the moral performance of the media. Based on an exhaustive number of focus groups, surveys, and interviews with senior media staffers in the United Kingdom and Europe, this book charts the changing status of the media as a moral voice. The authors argue that television has lost the authority to espouse a single vision of the proper way to live, and instead reflects the norms of a variety of social groups. This groundbreaking volume addresses the lack of moral certainty reflected both in television programs and their audiences.

Intimate Transgressions in a Changing Moral and Cultural Landscape

Media and Values

Brent MacGregor

Julie Firmstone

This work advances the debate on TV violence, examining the choices made by viewers who were asked to edit different examples of screen violence. It also poses a question - does personal experience of violence affect the way one defines it?

The Search for Understanding

Defining Violence

Proceedings of a One-day Conference of the Industrial Communication Council

David E. Morrison

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