David Forbes

Medigap vs Medicare Advantage

Why do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them? And how can I reach them in their heart of hearts? Questions like these have probably vexed marketers since the days when shells and spears were the most popular Fast Moving Consumer Goods. The Science of Why will answer those challenges and change your vision of consumer marketing in the process. In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time. He has created a simple, easy to understand and easy to apply model of human motivation—a kind of 'periodic table' of motives that identifies, organizes, and explains the nine core motivations. This matrix contains all we need to know about why consumers do the things they do the way they do them. Dr. Forbes enhances his material with fascinating examples, anecdotes and illustrations, and supplements his narrative with real world marketing case studies. Sharing the insight, humor, and understanding he's gained from over 30 years as a psychologist, researcher, and marketing consultant to CEO's worldwide, he will deliver game-changing insights and tactics to help you connect the dots from consumer motivations to business bottom lines.

Decoding Human Motivation and Transforming Marketing Strategy

The Science of Why

Mindfulness, a way to alleviate suffering by realizing the impermanence of the self and our interdependence with others, has been severed from its Buddhist roots. In the late-stage-capitalist, neoliberal, solipsistic West, it becomes McMindfulness, a practice that instead shores up the privatized self, and is corporatized and repackaged as a strategy to cope with our stressful society through an emphasis on self-responsibility and self-promotion. Rather than a way to promote human development and social justice, McMindfulness covertly reinforces neoliberalism and capitalism, the very self-promoting systems that worsen our suffering. In Mindfulness and Its Discontents, David Forbes provides an integral framework for a critical, social, moral mindfulness that both challenges unmindful practices and ideas and provides a way forward. He analyzes how education curricula across North America employ mindfulness: to help students learn to succeed in a neoliberal society by enhancing the ego through emphasizing individualistic skills and the self-regulation of anger and stress. Forbes argues that mindfulness educators instead should uncover and resist the sources of stress and distress that stem from an inequitable, racist, individualistic, market-based (neoliberal) society and shows how school mindfulness programs can help bring about one that is more transformative, compassionate and just.

Education, Self, and Social Transformation

Mindfulness and Its Discontents

Candice M. Monson

Jonathan I. Bisson

Lucy Berliner

"Clinical practice guidelines, which synthesize research evidence to generate specific treatment recommendations for a particular disorder, have been of crucial importance over the last decade in promoting a shift toward evidence-based care. PTSD clinical practice guidelines, on which this book is based, are designed primarily to help clinicians achieve improved mental health outcomes for people affected by trauma and to assist those people and their families, as well as policymakers and service delivery organizations, to develop a more sophisticated understanding of the range of available treatments and the evidence for their efficacy. This book bridges the gap between evidence-based guidelines and routine practice in the real world. The treatment chapters are preceded by contextual chapters that outline recent developments in our understanding of the nature, epidemiology, and assessment of mental health responses to trauma exposure in adults, adolescents, and children, as well as the latest evidence on prevention. The book goes on to foreshadow future developments, tailoring treatment to the unique needs of the individual clinical presentation, dissemination challenges, and economic implications"--

Practice Guidelines from the International Society for Traumatic Stress Studies

Effective Treatments for PTSD, Third Edition

Amy B. Adler

This book helps researchers and practitioners identify problematic anger and evaluate its impact on job performance and in the workplace, with a particular focus on high-risk occupations such as police, firefighters, and military members.

Prevention, Intervention, and Treatment in High-Risk Occupations

Anger at Work

On the Aymara Indians of Bolivia and Peru

A Narrative of 70 Years' Pioneering in Mid-east Africa

My Life in South Africa

Adam Burke

Ronald E. Purser

This handbook explores mindfulness philosophy and practice as it functions in today’s socioeconomic, cultural, and political landscape. Chapters discuss the many ways in which classic concepts and practices of mindfulness clash, converge, and influence modern theories and methods, and vice versa. Experts across many disciplines address the secularization and commercialization of Buddhist concepts, the medicalizing of mindfulness in therapies, and progressive uses of mindfulness in education. The book addresses the rise of the, “mindfulness movement”, and the core concerns behind the critiques of the growing popularity of mindfulness. It covers a range of dichotomies, such as traditional versus modern, religious versus secular, and commodification versus critical thought and probes beyond the East/West binary to larger questions of economics, philosophy, ethics, and, ultimately, meaning. Featured topics include: A compilation of Buddhist meditative practices. Selling mindfulness and the marketing of mindful products. A meta-critique of mindfulness critiques - from McMindfulness to critical mindfulness Mindfulness-based interventions in clinical psychology and neuroscience. Corporate mindfulness and usage in the workplace. Community-engaged mindfulness and its role in social justice. The Handbook of Mindfulness is a must-have resource for clinical psychologists, complementary and alternative medicine professionals/practitioners, neuroscientists, and educational and business/management leaders and policymakers as well as related mental health, medical, and educational professionals/practitioners.

Culture, Context, and Social Engagement

Handbook of Mindfulness

David Forbes

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