Rashi Glazer

Tom Lee

David Liu

John Bressler

Michael Margulies

Greg Vontz

Stroke ranks as the third leading cause of death in the U.S. After a series of clinical trials, Genentechs Activase®, a drug for preventing the blood clots that cause strokes, was approved by the FDA. One of the most significant issues Genentech faced was educating the market on stroke therapy with Activase. The stroke market not only included the hospitals and physicians, but also patients as well. Since the therapy was time dependent, patients need to know a new therapy was available for which they had to seek prompt medical attention. This clearly pointed to the need for public education on the signs and symptoms of stroke and the treatment benefits of Activase. The need to educate patients and physicians created a strategic challenge. In what sequence should Genentech educate the marketphysicians first and then the public, the reverse order, or both simultaneously? What were the costs to implement these strategies?

Introduction of the First Therapy for Acute Stroke

Genentech

Edward Ksenych

Impressive collection of classic and contemporary essays designed to engage secondary students' practical interests and concerns whilst introducing the discipline of sociology as a form of inquiry.

Readings in Sociology

Conflict, Order and Action

Adedeji B. Badiru

Vhance V. Valencia

Theoretical and practical interests in additive manufacturing (3D printing) are growing rapidly. Engineers and engineering companies now use 3D printing to make prototypes of products before going for full production. In an educational setting faculty, researchers, and students leverage 3D printing to enhance project-related products. Additive Manufacturing Handbook focuses on product design for the defense industry, which affects virtually every other industry. Thus, the handbook provides a wide range of benefits to all segments of business, industry, and government. Manufacturing has undergone a major advancement and technology shift in recent years.

Product Development for the Defense Industry

Additive Manufacturing Handbook

Young Ethan does things every day that show he doesn't know how they may be causing harm to the Earth, like wasting water in the bathroom and drinking with straws. His friend John teaches him how he can save more of the Earth's resources by taking quick showers instead of baths, avoiding plastics and paper waste, and recycling. Ethan then tells his parents that by being more careful, everyone can help save the Earth-one straw at a time. It's a great picture book to remind readers of the lasting impression our daily choices can have on earth.

Saving the Earth - One Straw at a Time

Robert Sabella

Feifei Li

In recent years the international community has begun to scrutinize and, in many cases, condemn the atrocities that took place at Nanking in late 1937. This is all part of a larger worldwide movement in which both nations and multinational groups are attempting to reach closure regarding past atrocities and inhumanities. As represented by the contributors to this book, these activities have an importance reaching far beyond aggressors or victims, beyond admission or vindication, but rather are a search for the common causes of all human atrocities and for solutions that would set humanity on a path toward a more peaceful and harmonious international community.

Memory and Healing

Nanking 1937: Memory and Healing

David Liu

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