Martin Christopher

David Midgley

Gordon Wills

Gordon Prestoungrange

European Insights in Marketing Management

A Practitioner's Guide to Diagnosis and Treatment

Character Disorder : the Flip Side of Neurosis

Christian J. Emden

Initially propounded by the philosopher Jürgen Habermas in 1962 in order to describe the realm of social discourse between the state on one hand, and the private sphere of the market and the family on the other, the concept of a bourgeois public sphere quickly became a central point of reference in the humanities and social sciences. This volume reassesses the validity and reach of Habermas's concept beyond political theory by exploring concrete literary and cultural manifestations in early modern and modern Europe. The contributors ask whether, and in what forms, a social formation that rightfully can be called the "public sphere" really existed at particular historical junctures, and consider the senses in which the "public sphere" should rather be replaced by a multitude of interacting cultural and social "publics." This volume offers insights into the current status of the "public sphere" within the disciplinary formation of the humanities and social sciences at the beginning of the twenty-first century.

Changing Perceptions of the Public Sphere

Christian Emden

Catherine Keen

The Art of Urban Living

The relevance of academic research to marketing practitioners has been openly questioned in the literature. Do papers in leading journals provide useful frameworks, conclusions, and recommendations for marketing practitioners? Or is the gap between academia and practice simply too wide? More specifically, is academic research useful for those senior executives charged with developing strategy and delivering results for their organization -- colloquially known as the C-suite -- the decisionmakers who also determine the status of marketing within their organization? To answer this question, I review the strategic marketing literature to understand what we have learned over the decade from 2004 to 2014 and to assess the relevance of this learning to the C-suite. Contrary to the assertion that this literature has little to say to practitioners, I find many valuable bodies of knowledge on themes of high relevance to the C-suite, from which I draw conclusions in five important domains. These are the financial impact of marketing, digital marketing, innovation, marketing capabilities and societal concerns. While the advances in research in these domains over the decade are impressive, I conclude that where marketing as an academic discipline has to do better is communicating these insights to the highest levels of business.

A Review of the Research Literature and Its Relevance to Senior Executives

Strategic Marketing for the C-suite

David Midgley

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