David More

Owen Johnson

Collins Tree Guide

Business magic and disruptive innovation First comes the magic, and then the magic becomes the reality You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others. Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors―a corporate strategist, the former acting director of the CIA, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all. Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic―from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield―and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to: • Anticipate the next trends out of thin air • Create remarkable new products that wow customers • Launch marketing and advertising campaigns that will mesmerize “aspirationals” • Make dazzling sales presentations • Resolve seemingly unsolvable business dilemmas • Inspire teams with resilient change leadership in which the “status quo” is never acceptable and each year the organization incorporates new “tricks” into its act Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele―GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama―Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.

How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

Creating Business Magic

John White

Britain and Ireland are blessed in their trees. Centuries of introductions, from the Romans to to the great collectors travelling in Asia, Africa and the Americas, have enriched our restricted native tree-flora. Now, thanks to a maritime climate with moderate rainfall and mild winters, more trees grow here, and better, than almost anywhere else in the temperate world. David More and John White offer an unparalleled and illustrated record of our these trees - and their magnificent variety - at the start of the new century. This is the most complete tree book available in English or any other language. The book has been more than twelve years in the making - two years of research, followed by ten years of meticulous painting of trees, bark, leaves and fruits. It describes and illustrates more than 1,000 species and varieties of trees, which we can see in Britain, Ireland and Northern Europe.

Cassell's Trees of Britain & Northern Europe

Alastair Fitter

A brand-new edition of this bestselling Gem, featuring individual charts for all 88 constellations, a star atlas of the entire sky and details of the brightest stars and objects of interest which can be seen with the naked eye, binoculars and small telescopes. Collins Gem Stars provides details of all 88 constellations of the Northern and Southern hemispheres, complete with star charts and a star atlas of the entire sky, ideal for practical observation of the stars throughout the world all year round.

David More

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