Jon Miller

David Muir

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.

The Business of Brands

God the only Saviour of Great Britain from the insolent designs of Spain, France, and a Popish Pretender, set forth in a sermon [on Jer. xiv. 8].

A professional craftsman details the tools, materials, intricacies, skills, and problems involved in book binding and repairing by hand

David Muir

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