David Shumway

“My ideas of romance came from the movies,” said Woody Allen, and it is to the movies—as well as to novels, advice columns, and self-help books—that David Shumway turns for his history of modern love. Modern Love argues that a crisis in the meaning and experience of marriage emerged when it lost its institutional function of controlling the distribution of property, and instead came to be seen as a locus for feelings of desire, togetherness, and loss. Over the course of the twentieth century, partly in response to this crisis, a new language of love—“intimacy”—emerged, not so much replacing but rather coexisting with the earlier language of “romance.” Reading a wide range of texts, from early twentieth-century advice columns and their late twentieth-century antecedent, the relationship self-help book, to Hollywood screwball comedies, and from the “relationship films” of Woody Allen and his successors to contemporary realist novels about marriages, Shumway argues that the kinds of stories the culture has told itself have changed. Part layperson’s history of marriage and romance, part meditation on intimacy itself, Modern Love will be both amusing and interesting to almost anyone who thinks about relationships (and who doesn’t?).

Romance, Intimacy, and the Marriage Crisis

Modern Love

Michael Curtin

Gage Averill

Richard Ohmann

Elizabeth G. Traube

An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."

Making and Selling Culture

Latin America now contains some of the world's largest cities. The mass migration from country to city has placed an enormous strain on the region's already inadequate infrastructure and services of cities such as Bogotá and Caracas.

David Shumway

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