Dilwyn Porter

The ideal of the amateur competitor, playing the game for love and, unlike the professional, totally untainted by commerce, has become embedded in many accounts of the development of modern sport. It has proved influential not least because it has underpinned a pervasive impression of professionalism - and all that came with it - as a betrayal of innocence, a fall from sporting grace. In the essays collected here, amateurism, both as ideology and practice, is subject to critical and unsentimental scrutiny, effectively challenging the dominant narrative of more conventional histories of British sport. Most modern sports, even those where professionalism developed rapidly, originated in an era when the gentlemanly amateur predominated, both in politics and society, as well as in the realm of sport. Enforcement of rules and conventions that embodied the amateur-elite ethos effectively limited opportunities for working-class competitors to 'turn the world upside down'. This book was previously published as a special issue of Sport in History.

It Matters Not who Won Or Lost?

Amateurism in British Sport

Chris Bolsmann

The significance of the Corinthians Football Club, founded in 1882, has been widely acknowledged by historians of football and by sports historians generally. As a ¿super club¿ comprising the best amateur talent available they were an important formative influence on football in Britain from the 1880s to the 1930s. As a touring club - they first travelled to South Africa in 1897 and made regular forays into Europe and also to Canada, the United States and Brazil - they were the self-proclaimed standard bearers for gentlemanly values in sport. Indeed for many years they were most famous football club in the world, drawing huge crowds and helping to ensure that the version of football emanating from the English public schools and universities in the mid-nineteenth century became a global game. Though their playing strength and influence waned after the First World War, they remained a significant force through to 1939, upholding ¿true blue¿ amateurism at a time when football was increasingly associated with professionalism and seen as a branch of commercial entertainment. Whilst much has been written about the Corinthians, mainly by club insiders, this is the first complete scholarly history to cover their activities both in England and in other parts of the world. It critically reassesses the club¿s role in the development of football and fills a gap in existing literature on the relationship between the progress of the game in England and globally. Most crucially, the book re-examines the sporting ideology of gentlemanly amateurism within the context of late-nineteenth century and early-twentieth century society.

Corinthians, Amateurism and the Global Game

English Gentlemen and World Soccer

Sean O'Connell

Richard Coopey

Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogues held by agents, ordinary people in families, neighbourhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital informationon creditworthiness.In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They show how British general mail order industry firms such as Kay and Co., Empire Stores, Littlewoods, and Grattan grew from a range of businesses as diverse as watch sales or football pools. A range of business innovations and strategies were developed throughout the twentieth century, including technologicaldevelopment and labour process rationalisation. Indeed, the sector was in the vanguard of many aspects of change from supply chain logistics to computerization. The social and gender profile of the home shopper also changed markedly as the industry developed. These changes are charted, from themale-dominated origins of the industry to the growing influence of women both within the firm and, more importantly, as the centre of the mail order market. The book also draws parallels and contrasts with the much more widely studied mail order industry of the United States.The final section of the book examines the rise of internet shopping and the new challenges and opportunities it provided for the mail order industry. Here the story is one of continuity and fracture as the established mail order companies struggle to adjust to a business environment which they had partly created, but which also rested on a new range of core competencies and technological and demographic change.

A Business and Social History

Mail Order Retailing in Britain:A Business and Social History

Stephen Wagg

The ideal of the amateur competitor, playing the game for love and, unlike the professional, totally untainted by commerce, has become embedded in many accounts of the development of modern sport. It has proved influential not least because it has underpinned a pervasive impression of professionalism - and all that came with it - as a betrayal of i

It Matters Not Who Won or Lost?

The significance of the Corinthians Football Club, founded in 1882, has been widely acknowledged by historians of football and by sports historians generally. As a ’super club’ comprising the best amateur talent available they were an important formative influence on football in Britain from the 1880s to the 1930s. As a touring club - they first travelled to South Africa in 1897 and made regular forays into Europe and also to Canada, the United States and Brazil - they were the self-proclaimed standard bearers for gentlemanly values in sport. Indeed for many years they were most famous football club in the world, drawing huge crowds and helping to ensure that the version of football emanating from the English public schools and universities in the mid-nineteenth century became a global game. Though their playing strength and influence waned after the First World War, they remained a significant force through to 1939, upholding ’true blue’ amateurism at a time when football was increasingly associated with professionalism and seen as a branch of commercial entertainment. Whilst much has been written about the Corinthians, mainly by club insiders, this is the first complete scholarly history to cover their activities both in England and in other parts of the world. It critically reassesses the club’s role in the development of football and fills a gap in existing literature on the relationship between the progress of the game in England and globally. Most crucially, the book re-examines the sporting ideology of gentlemanly amateurism within the context of late-nineteenth century and early-twentieth century society.

Senior Research Fellow Department of Historical and International Studies Dilwyn Porter

In the essays collected here, amateurism, both as ideology and practice, is subject to critical and unsentimental scrutiny, effectively challenging the dominant narrative of more conventional histories of British sport.

It Matters Not Who Won Or Lost?

Adrian Smith

The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.

Dilwyn Porter

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