Don Tapscott

Alex Tapscott

The first book to explain why blockchain technology will fundamentally change the Internet, what it does, and how we use it Over the past 30 years, no theorist of the digital age has better explained the next big thing than Don Tapscott. For example, in Wikinomics, Tapscott was the first to show how the Internet provides the first global platform for mass collaboration. Now, he writes about a profound technological shift that will change how the world does business--and everything else--using blockchain technology, which powers the digital currency Bitcoin. The Internet as we know it is great for collaboration and communication, but is deeply flawed when it comes to commerce and privacy. The new blockchain technology facilitates peer-to-peer transactions without any intermediary such as a bank or governing body. Keeping the user's information anonymous, the blockchain validates and keeps a permanent public record of all transactions. That means that your personal information is private and secure, while all activity is transparent and incorruptible--reconciled by mass collaboration and stored in code on a digital ledger. With its advent, we will not need to trust one another in the traditional sense, because trust is built into the system itself. Although many opportunities for the blockchain require a digital currency, Bitcoin is only one application of this great innovation in computer science. The blockchain can hold any legal document, from deeds and marriage licences to educational degrees and birth certificates. Call it the World Wide Ledger. It enables smart contracts, decentralized autonomous organizations, decentralized government services, and transactions among things. The Internet of Everything needs a Ledger of Everything: the blockchain is a truly open, distributed, global platform that fundamentally changes what we can do online, how we do it, and who can participate. Tapscott, writing with his son Alex, a financial analyst and technologist, argues that the blockchain will shape the next era of prosperity--in finance, business, healthcare, education, governance, and beyond.

The Brilliant Technology Changing Money, Business and the World

Blockchain Revolution

An inside look at the Net Generation (Generation Y), revealing a bright community which has developed revolutionary new ways to thinking, interacting, working, and socializing.

how the net generation is changing your world

Grown up digital

Rebooting Business and the World

MacroWikinomics

Describes the ways in which the children who are growing up and being educated in an environment heavily influenced by the Internet will set the political, economic, and cultural agenda as adults

The Rise of the Net Generation

Growing Up Digital

Las primeras cuatro décadas de internet nos han proporcionado, entre otros avances, el correo electrónico, la world wide web, las redes sociales y el almacenamiento en la nube. Todo ello, nos ha permitido reducir los costes de investigar, colaborar e intercambiar información y ha ocasionado la aparición de nuevos medios de comunicación y entretenimiento. Pero internet tiene serias limitaciones para la actividad económica, ya que seguimos sin poder establecer de una manera fiable la identidad del otro ni confiar en él para intercambiar dinero sin el aval de un tercero, quien además almacena nuestros datos con fines lucrativos o de seguridad. Por fin, esto está cambiando. Gracias al blockchain podemos enviar dinero de manera directa y segura a otra persona sin que intermedie un banco, una tarjeta de crédito o PayPal. Además, nuestra información de usuario permanece privada y segura mientras que toda actividad es transparente e incorruptible. No es necesario confiar en el otro porque la confianza es intrínseca al sistema. Aunque el bitcoin es una de sus aplicaciones existentes más conocidas, esta tecnología abre un nuevo mundo de posibilidades dado que puede albergar cualquier tipo de documento legal sin que ningún Estado, persona o empresa las controle o fiscalice, desde partidas de nacimiento y defunción, escrituras e historiales clínicos hasta votos, origen de los alimentos y cualquier cosa que pueda codificarse.

Descubre cómo esta nueva tecnología transformará la economía global

La revolución blockchain

Anthony D. Williams

How Mass Collaboration Changes Everything

Wikinomics

How Blockchain Technology Will Change Money, Business and the World

The Trust Protocol

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.

Grown Up Digital: How the Net Generation is Changing Your World

Descubre Cómo Esta Nueva Tecnología Criptográfica Transformará la Economía Global

La Revolución Blockchain

Wikinomics. La collaborazione di massa che sta cambiando il mondo

The Internet as we know it is great for collaboration and communication, but is deeply flawed when it comes to commerce and privacy. The new blockchain technology facilitates peer-to-peer transactions without any intermediary such as a bank or governing body. Keeping the user's information anonymous, the blockchain validates and keeps a permanent public record of all transactions. That means that your personal information is private and secure, while all activity is transparent and incorruptible--reconciled by mass collaboration and stored in code on a digital ledger. With its advent, we will not need to trust each other in the traditional sense, because trust is built into the system itself. Although many opportunities for the blockchain require a digital currency, Bitcoin is only one application of this great innovation in computer science. The blockchain can hold any legal document, from deeds and marriage licenses to educational degrees and birth certificates. Call it the World Wide Ledger. It enables smart contracts, decentralized autonomous organizations, decentralized government services, and transactions among things. The Internet of Everything needs a Ledger of Everything: the blockchain is a truly open, distributed, global platform that fundamentally changes what we can do online, how we do it, and who can participate.

How the Technology Behind Bitcoin Is Changing Money, Business, and the World

ANTHONY D. WILLIAMS

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, 'Wikinomics' proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A guide to one of the most profound changes of our time, 'Wikinomics' challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Sean Moffitt

Mike Dover

REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class "Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy "Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone "Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext "A must-read for the hungry marketer!” -- Julie Roehm, Backslash Meta, LLC "The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization “"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory What is a Wikibrand? It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service. It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead. In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to: ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing Whether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience. You'll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations. This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com

Reinventing Your Company in a Customer-Driven Marketplace

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace : Reinventing Your Company in a Customer-Driven Marketplace

Blockchain ermöglicht Peer-to-Peer-Transaktionen ohne jede Zwischenstelle wie eine Bank. Die Teilnehmer bleiben anonym und dennoch sind alle Transaktionen transparent und nachvollziehbar. Somit ist jeder Vorgang fälschungssicher. Dank Blockchain muss man sein Gegenüber nicht mehr kennen und ihm vertrauen – das Vertrauen wird durch das System als Ganzes hergestellt. Und digitale Währungen wie Bitcoins sind nur ein Anwendungsgebiet der Blockchain-Revolution. In der Blockchain kann jedes wichtige Dokument gespeichert werden: Urkunden von Universitäten, Geburts- und Heiratsurkunden und vieles mehr. Die Blockchain ist ein weltweites Register für alles. In diesem Buch zeigen die Autoren, wie sie eine fantastische neue Ära in den Bereichen Finanzen, Business, Gesundheitswesen, Erziehung und darüber hinaus möglich machen wird.

Wie die Technologie hinter Bitcoin nicht nur das Finanzsystem, sondern die ganze Welt verändert

Die Blockchain-Revolution

membina kekayaan dalam era e-niaga

Rangka tindakan ekonomi digital

Wikinomics 2.0. La collaborazione di massa che sta cambiando il mondo

The first era of the digital age spanned mainframes, minicomputers, the personal computer, the Internet, the World Wide Web, social media, mobility, the cloud, and big data. We're now entering a second era where digital technologies permeate everything. Such inventions as machine learning, robotics, drones, software robots or "bots," process automation, and additive manufacturing are accelerating new types of platforms on which to build digital engines of the global economy. This second era has weighty implications for enterprise strategy and architecture. New business models will disrupt most industries and provide platforms for innovation for decades to come. This book looks at blockchain technologies as foundational to the governance and widespread adoption of these innovations--digital identities, data analytics, artificial intelligence, the Internet of Things, autonomous vehicles, distributed energy infrastructure, and quantum computing. Every organization can finally become a truly digital entity if its leaders are prepared. This book is designed to prepare them for the waves of creative destruction ahead.

Blockchain Technology as the Operating System of the Digital Age

Platform Revolution

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

“Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.” John Chambers, Chairman and CEO, Cisco With a new foreword by Eric Schmidt, Chief Executive of Google Two decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of “websites” and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on. Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates with a sweeping new analysis of how the Internet has changed business and society in the last 20 years, covering: Natural frictions between present-day Industrial Capitalism and the Digital Economy The radical effects of the Internet on traditional corporate structures and systems Dramatic changes in business collaboration and culture thanks to social media The rise of web-based analytics and how they have transformed business functions Government transparency, citizen empowerment, and the creation of public value Teaching and learning—revolutionary developments driven by digital content When Tapscott was writing the original edition in 1994, he was living in a world where Netscape had been just introduced as go-to browser, websites didn’t do transactions, dial-up was the only way to get online, and mobile phones sightings were rare. Google, YouTube, eBay, Facebook, Twitter? They didn’t exist. Preserving all the original text as it appeared 20 years ago, this new edition includes detailed essays ending each chapter—Tapscott’s highly informed reflections on his predictions, along with new forecasts of where the digital world is headed. Praise for the new edition of The Digital Economy “1994 was a good year. Netscape Navigator and The Digital Economy. With this anniversary edition, Tapscott provides lucid insights for the next stage of these amazing times.” Marc Andreessen, Co-founder and General Partner, Andreessen Horowitz “Brilliant. Governments can learn from The Digital Economy how to democratize access to prosperity, minimize social and economic divides and transform government and democracy for the 21st Century.” Enrique Peña Nieto, President of Mexico “We’re now into three decades of terrific insights and analysis from Don Tapscott about the digital revolution! Read this book!” Ajay Banga, President and CEO, Mastercard

Don Tapscott

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