Donna Lichaw

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.

Storymapping Products that People Love

The User's Journey

Transforming Your Leadership to Achieve the Extraordinary

The Leader's Journey

A step–by–step leadership guide from executive coach, keynote speaker, and bestselling author Donna Lichaw to transform yourself, your team, and your business into a league of superheroes poised for success. No one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, Mastercard, Lichaw’s tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride. In this actionable four-part framework, you’ll learn: How to own and leverage your core story as a leader How to activate your leadership superpowers–and manage your personal Kryptonite How to develop a strategic roadmap to achieve your personal and business goals How to make a lasting impact that only you can make With compelling examples from her extensive executive coaching career, Lichaw brings her background in storytelling and filmmaking to bear in this entertaining and engaging guide. Whether you're a founder, senior leader, or still aspiring to senior leadership, The Leader's Journey is an essential resource for anyone looking to step into their power and make a difference in their business and the world.

Like a good story, successful design is a series of engaging moments structured over time. The User{u2019}s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a?story first? approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Donna Lichaw

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