Drew Eric Whitman

Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Cashvertising

Poche persone sono a conoscenza del fatto che: • Il 60% delle persone legge solo i titoli degli annunci pubblicitari; • Le didascalie delle foto sono lette 200 volte di più del resto del messaggio pubblicitario; • Gli annunci pubblicitari con l’indicazione del prezzo di vendita attirano il 20% in più dell’attenzione; • Gli annunci realizzati con 4 colori sono fino al 45% più efficaci di quelli in bianco e nero. Le più grandi agenzie pubblicitarie utilizzano ogni giorno questi trucchi per spingere le persone ad acquistare, grazie a Cashvertising potrete farlo anche voi. Queste tecniche si basano tutte sulla psicologia umana. Funzionano dovunque vi troviate, indipendentemente dal tipo di prodotto o servizio che vendete, e da dove state facendo pubblicità. Nella maggior parte dei casi, non costa nulla metterle in pratica. Questo libro vi svelerà i trucchi, i suggerimenti e le strategie che i migliori copywriter e designer utilizzano per aumentare i profitti dei loro clienti. Non importa quello che vendete – e nemmeno come lo vendete –, questo libro dall’approccio pratico vi insegnerà: • A realizzare annunci pubblicitari, lettere commerciali, siti web e molto altro; • A fare in modo che le persone credano a quello che dite; • Le tecniche psicologiche per indurre le persone all’acquisto; • I trucchi efficaci per scrivere titoli accattivanti; • Cosa fare sempre o non fare mai quando realizzate un annuncio pubblicitario.

Come usare più di 100 segreti di psicologia delle agenzie pubblicitarie per vendere qualsiasi cosa a chiunque

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone [Paperback] [Jan 01, 2017] Drew Eric Whitman

Cashvertising. Come usare più di 100 segreti di psicologia delle agenzie pubblicitarie per vendere qualsiasi cosa a chiunque

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it... before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert “It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling “The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling “BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University “BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport! “BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane “BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist “BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!” René Gnam, author of René Gnam’s Direct Mail Workshop “Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

Drew Eric Whitman

About

Books

Join the club