Efraim Turban

Ramesh Sharda

Dursun Delen

A Managerial Perspective on Analytics

Business Intelligence

International Edition

Decision Support and Business Intelligence Systems

David King

Janine E. Aronson

"We are experiencing a major growth in the use of computer-based decision support. Major companies such as IBM, Oracle, and Microsoft are creating new organizational units focused on analytics to help businesses get more effectiveness and efficiency out of their operations. As more and more decision makers become computer and Web literate, they are using more computerized tools to support their work. At the same time, consumers and organizations are generating unprecedented quantities of data through their interactions with each other. These data stores can be used to develop and promote appropriate products, services, and promotion to customers, and to optimize operations within an organization. The purpose of this book is to introduce the reader to technologies called business intelligence. In some circles, business intelligence (BI) is also referred to as business analytics. [The authors] use these terms interchangeably. This book presents the fundamentals of the techniques and the manner in which these systems are constructed and used. Most of the improvements made in this second edition concentrate on three areas: data mining, text and Web mining, and implementation and emerging technologies."--Preface.

A Managerial Approach

O ambiente de negócios está em constante evolução e cada vez mais complexo. O tempo para a tomada de decisões está encolhendo, ao passo que a natureza global das decisões está se expandindo, exigindo o desenvolvimento e uso de sistemas computadorizados de apoio à decisão. O foco deste livro são as bases teóricas e conceituais do apoio a decisões e as ferramentas e técnicas disponíveis. São apresentados os fundamentos das técnicas e como tais sistemas são construídos e usados para tanto.

Business Intelligence e Análise de Dados para Gestão do Negócio - 4.ed.

Make Better Decisions, Leverage New Opportunities, and Automate Decisioning at Scale Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimize decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process. In Prescriptive Analytics, analytics expert Dr. Dursun Delen illuminates the field’s state-of-the-art methods, offering holistic insight for both professionals and students. Delen’s end-to-end, all-inclusive approach covers optimization, simulation, multi-criteria decision-making methods, inference- and heuristic-based decisioning, and more. Balancing theory and practice, he presents intuitive conceptual illustrations, realistic example problems, and real-world case studies–all designed to deliver knowledge you can use. Discover where prescriptive analytics fits and how it improves decision-making Identify optimal solutions for achieving an objective within real-world constraints Analyze complex systems via Monte-Carlo, discrete, and continuous simulations Apply powerful multi-criteria decision-making and mature expert systems and case-based reasoning Preview emerging techniques based on deep learning and cognitive computing

The Final Frontier for Evidence-Based Management and Optimal Decision Making

Prescriptive Analytics

Dursun Delen

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