Edward De Bono

Water Logic

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are'Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com

A Textbook of Creativity

Lateral Thinking

Per migliorarsi, ottenere successo nel lavoro e affrontare in modo innovativo le situazioni professionali, efficienza e competenza non bastano. C'è un altro elemento essenziale: la creatività. Convinto che questa non sia una dote innata e che le idee non nascano per caso o per ispirazione, Edward De Bono da oltre trent'anni insegna a far nascere nuove idee. Il suo pensiero laterale è una "forma strutturata di creatività" che può essere usata in modo sistematico e deliberato; una tecnica per risolvere problemi che utilizza metodi apparentemente illogici ma in realtà basati sui meccanismi di percezione.

Essere creativi

Amelia Troubridge

Amelia Troubridge: Maltese Stories~ISBN 1-904563-54-6 U.S. $50.00 / Hardcover, 8 x 10.5 in. / 176 pgs / 66 color. ~Item / November / Photography

Maltese Stories

Information and Feeling,.. 5

CoRT Thinking:Teacher's Notes

Future Positive

Examinations of more than fifty successful individuals indicates the ways in which the successful arrive at solutions to difficult problems and suggests that nontraditional and nonsequential thinking may lead to startling solutions

The Art and Science of Success

Tactics

In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the four practical ways of being right. From there he picks out and names the five levels of understanding – and the five major mistakes in thinking. From memes and Instagram to twitter and bestselling books like Mistakes I Made At Work, mistakes – and what we can learn from them – are a hot topic. With Edward you’ll learn exactly why we all make them.

Four Ways to be Right, Five Ways to be Wrong

Practical Thinking

Anyone can join the positive revolution. All you need is creativity. Historically, revolutions have been negative – defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing factionalism and strife among the victors. The positive revolution also has energy and direction, but its opponents are entrenched patterns in thought. Progress, maintains Edward de Bono – whether on a personal or global scale – depends on thinking and behaviour that are positive and constructive. The world today is undergoing dramatic, often violent changes, and human behaviour is frequently shaped by guilt and negativity. To lift this dark cloud and create positive revolution, we need to rely more on humour, a key element in changing perception. In this inspiring book, Edward de Bono demonstrates clearly and simply how we can learn to think and interact constructively, efficiently and with respect for core human values.

The Five Success Principles for Personal and Global Change

Handbook for a Positive Revolution

Helps you optimise your thinking, decision making and problem solving with the inventor of the term "lateral thinking"

De Bono's Thinking Course

Rekabetüstü (Sur/petition)

The author introduces the concept for which he became best known: "lateral thinking"

Edward De Bono

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