Efraim Turban

Ramesh Sharda

Dursun Delen

A Managerial Perspective on Analytics

Business Intelligence

R. Kelly Rainer

Richard E. Potter

Wie Introduction to Information Technology, Third Edition, International Edition

Ting-Peng Liang

Jay E. Aronson

International Edition

Decision Support and Business Intelligence Systems

Decision support systems; management support systems: an overview; decision making, systems, modeling, and support; data management; modeling and model management; user interface; constructing a decision support system; organizational DSS and advanced topics; enterprise support systems; Group decision support systems; executive information and support systems; fundamentals of artificial intelligence and expert systems; applied artificial intelligence: an overview; fundamentals of expert systems; knowledge acquisition and validation; knowledge representation; inferences, explanations, and uncertainty; building expert systems: process and tools; cutting edge decision support technologies; neural computing: the basics; neural computing applications, genetic algorithms, and fuzzy logic; integrating and implementation; integrating decision support technologies; Implementing management support systems; organizational and societal impacts of management support systems; appendix and student project.

Management Support Systems

Decision Support and Expert Systems

Paul R. Watkins

This volume contains latest developments in business applications of expert systems. It brings to light several innovations which could result in an increased rate of expert systems applications in industry, business, government and the military. It also shows the great potential of expert systems, the diversification of applications, the benefits and some of the problems and the issues involved in a successful application of the new technology. The information recorded here will be of benefit to members of the business community, researchers, practitioners and students alike.

Applied Expert Systems

David King

Janine E. Aronson

"We are experiencing a major growth in the use of computer-based decision support. Major companies such as IBM, Oracle, and Microsoft are creating new organizational units focused on analytics to help businesses get more effectiveness and efficiency out of their operations. As more and more decision makers become computer and Web literate, they are using more computerized tools to support their work. At the same time, consumers and organizations are generating unprecedented quantities of data through their interactions with each other. These data stores can be used to develop and promote appropriate products, services, and promotion to customers, and to optimize operations within an organization. The purpose of this book is to introduce the reader to technologies called business intelligence. In some circles, business intelligence (BI) is also referred to as business analytics. [The authors] use these terms interchangeably. This book presents the fundamentals of the techniques and the manner in which these systems are constructed and used. Most of the improvements made in this second edition concentrate on three areas: data mining, text and Web mining, and implementation and emerging technologies."--Preface.

A Managerial Approach

O ambiente de negócios está em constante evolução e cada vez mais complexo. O tempo para a tomada de decisões está encolhendo, ao passo que a natureza global das decisões está se expandindo, exigindo o desenvolvimento e uso de sistemas computadorizados de apoio à decisão. O foco deste livro são as bases teóricas e conceituais do apoio a decisões e as ferramentas e técnicas disponíveis. São apresentados os fundamentos das técnicas e como tais sistemas são construídos e usados para tanto.

Business Intelligence e Análise de Dados para Gestão do Negócio - 4.ed.

Judy Strauss

Linda Lai

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Marketing, Technology and Management

Social Commerce

Gregory Wood

Carol Pollard

Information Technology for Management, 12 Edition provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the newest edition of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. The text offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students with different learning styles easily comprehend and retain information. This blended learning approach combines visual, textual, and interactive content—featuring numerous real-world case studies of how businesses use IT to increase efficiency and productivity, strengthen collaboration and communication, and maximize their competitive advantage. Students learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.

Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability

Information Technology for Management

Louis E. Frenzel

"This book is devoted mainly to applied expert systems. It does cover four additional applied AI Topics: natural language processing, computer vision, speech understanding and intelligent robotics" -- Preface.

Expert Systems and Applied Artificial Intelligence

The purpose of this text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce is clear, simple, well-organized and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world.

A Managerial Perspective

Electronic Commerce 2004

Jae Kyu Lee

Deborrah C. Turban

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

A Managerial and Social Networks Perspective

Electronic Commerce

Jae Lee

H. Michael Chung

Merrill Warkentin

Electronic commerce is defined as the process of buying and selling goods, services and information through networks. This book focuses on applications, the technological infrastructure and other support mechanisms for the best industrial practice.

Electronic Commerce 2002

Information technology is ever-changing, and that means that those who are working, or planning to work, in the field of IT management must always be learning. In the new edition of the acclaimed Information Technology for Management, the latest developments in the real world of IT management are covered in detail thanks to the input of IT managers and practitioners from top companies and organizations from around the world. Focusing on both the underlying technological developments in the field and the important business drivers performance, growth and sustainability—the text will help students explore and understand the vital importance of IT’s role vis-a-vis the three components of business performance improvement: people, processes, and technology. The book also features a blended learning approach that employs content that is presented visually, textually, and interactively to enable students with different learning styles to easily understand and retain information. Coverage of next technologies is up to date, including cutting-edged technologies, and case studies help to reinforce material in a way that few texts can.

Efraim Turban

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