Eileen Berlin Ray

Health Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations. With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including: *provider-recipient communication and its importance to subsequent diagnosis and treatment; *decision-making; *social identity, particularly how people redefine and renegotiate their social identity; *communication dynamics within families and with health care providers through unexpected health situations; *delivery of health care; and *health campaigns designed to disseminate health-related information and change behaviors. Reflecting the changes in health communication scholarship and education over the past decade, chapters also explore current topics such as delivering bad news, genetic testing, intercultural communication, grieving families, and international health campaigns. A list of relevant concepts and definitions is included at the end of each case to help students make connections between the scenario and the communication theories it reflects. With its breadth of coverage and applied, practical approach, this timely and insightful text will serve as required reading in courses addressing the application of communication theory in a health-related context.

A Case Study Approach

Health Communication in Practice

Athena DuPré

Real-Life Scenarios: A Case Study Perspective on Health Communication provides thirty-one cases co-written by leading scholars that reflect the most current and pressing research and practice in the field. The brevity and variety of cases offer a diverse range of perspectives withoutmonopolizing student reading time. Rather than providing expert analysis, each case is followed by key terms and questions that challenge students to interrogate communication patterns, stimulating critical thinking and introspection.Created by two leaders in the field, Athena du Pre is author of the leading health communication text Communicating About Health and Eileen Berlin Ray is an award-winning health communication scholar with many books to her credit. This book can be used on its own, as a supplement to any text, or asan accompaniment to du Pre's Communicating About Health.

A Case Study Perspective on Health Communication

Real-Life Scenarios

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Eileen Berlin Ray

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