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Eitan Muller

About

Eitan Muller is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing.

Books

New-Product Diffusion Models
New-Product Diffusion Models
Yoram Wind, Vijay Mahajan, Eitan Muller
Innovation Equity
Innovation Equity
Barak Libai, Eitan Muller, Elie Ofek
Jacob Goldenberg, Barak Libai, Eitan Muller, Universiṭat Tel-Aviv. Bet ha-sefer lenihul hai-tek al-shem Georges Leven
Is the Bandwagon Rolling?
The Chilling Effect of Network Externalities on New Product Growth
Is the Bandwagon Rolling?
Jacob Goldenberg, Barak Libai, Eitan Muller, Universiṭat Tel-Aviv. Bet ha-sefer lenihul hai-tek al-shem Georges Leven

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