Elle Luna

Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer. The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, space, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path. Presented in four chapters—The Crossroads, The Origin of Should, Must, and The Return—inspired by the hero’s journey outlined by Joseph Campbell, The Crossroads of Should and Must guides us from the small moment, discovering our Must, to the big moment—actually doing something about it, and returning to share our new gifts with the world.

Find and Follow Your Passion

The Crossroads of Should and Must

Susie Herrick

HOW DO YOU DEFINE YOURSELF? IN A VERY REAL SENSE, we define ourselves through our stories. If we can truly understand the stories that made us the women we are, including the motivations behind our actions and thoughts, we can take charge of how our future unfolds. WHAT IS AT THE HEART OF YOUR STORY? Follow the prompts, tools, questions, and advice through a labyrinth of self-discovery to reach the center of your voice, your power, your truth. And then learn how to share that story—and all of your Feminine Power—with a world that needs to hear it.

Free Your Feminine Voice

Your Story Is Your Power

Elle Luna, the author of the bestselling Crossroads of Should and Must, teams up with psychotherapist Susie Herrick to show women how to look at their personal narratives and how to use those stories--both the positive and the negative--to understand deep psychological truths and then move forward to living a more confident, unapologetic life.

Elle Luna

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