Eric Butow

Amanda Robinson

Stephanie Liu

Jenn Herman

Mike Allton

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Ultimate Guide to Social Media Marketing

Rebecca Bollwitt

Provides information on creating a blog to build a business and increase profits.

Create and Maintain Valuable Customer Connections

Blogging to Drive Business

Fare business con i blog

BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Friendly, quick, and 100% practical, My Samsung Galaxy Tab S is the must-have companion for every Samsung Galaxy Tab S user. • Step-by-step instructions with callouts to photos that show you exactly what to do with the Galaxy Tab S 10.5 and Galaxy Tab S 8.4 • Help when you run into Samsung Galaxy Tab S problems or limitations • Tips and Notes to help you get the most from your Samsung Galaxy Tab S Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Tab S working just the way you want. Learn how to • Navigate Samsung Galaxy Tab S’s Android operating system • Retrieve, play, and manage music, video, podcasts, and audiobooks • Use Google Play as a portal to movies and TV content • Capture higher quality photos and video • Surf the Web quickly with the built-in browser • Simplify your life with the Calendar and Contacts • Send email, text, and multimedia messages • Connect your Galaxy Tab S to other devices and the cloud • Use your Galaxy Tab S as an eReader to read books and magazines online • Find and share any destination with Maps • Discover, install, maintain, and work with new Android apps and widgets • Customize your tablet to reflect your personal style and preferences • Keep your Galaxy Tab S software up to date, reliable, and running smoothly

My Samsung Galaxy Tab S

Friendly, quick, and 100% practical, My Samsung Galaxy Tab A is the must-have companion for every Samsung Galaxy Tab A user. Step-by-step instructions with callouts to photos that show you exactly what to do with the Galaxy Tab A 9.7 and Galaxy Tab A 8.0 Help when you run into Samsung Galaxy Tab A problems or limitations Tips and Notes to help you get the most from your Samsung Galaxy Tab A Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Tab A working just the way you want. Learn how to Navigate Samsung Galaxy Tab A’s Android operating system Retrieve, play, and manage music, video, podcasts, and audiobooks Use Google Play as a portal to movies and TV content Capture higher quality photos and video Surf the Web quickly with the built-in browser Simplify your life with the Calendar and Contacts Send email, text, and multimedia messages Connect your Galaxy Tab A to other devices and the cloud Use your Galaxy Tab A as an eReader to read books and magazines online Find and share any destination with Maps Discover, install, maintain, and work with new Android apps and widgets Customize your tablet to reflect your personal style and preferences Keep your Galaxy Tab A software up to date, reliable, and running smoothly

My Samsung Galaxy Tab A

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.

Mary Branscombe

Simon Bisson

Tap into the power of Windows 8 Maximize the versatile features of Windows 8 on all your devices with help from this hands-on guide. Discover how to customize settings, use the new Start screen and Charms bar, work with gestures on a touchscreen PC, organize and sync data in the cloud, and set up a network. How to Do Everything Windows 8 covers email, video conferencing, web access, peripheral devices, security, and troubleshooting. You’ll also get tips for using the entertainment apps to enjoy music, video, photos, games, and much more. Customize Windows 8, group tiles on the Start screen, pin icons to the taskbar, and change settings Manage and back up your files and sync them to the cloud Share files with a Windows 8 Homegroup Surf the web with both versions of Internet Explorer 10, use tabs, organize favorites, and protect your privacy online Print, scan, and fax with Windows 8 Communicate via built-in apps—Mail and Messaging—and add Skype Connect to social networks, including Facebook and Twitter, using the People app Enjoy the Music and Video apps and the Xbox Music free streaming service and video store View, manage, and share photos with the new Photos app—including your Facebook, Flickr, and SkyDrive photos Use all the built-in Windows 8 apps and get more from the Windows Store Keep Windows 8 running smoothly and securely Troubleshoot problems and reset or recover your PC

How to Do Everything Windows 8

Robert Stepisnik

Provides information on the features of the wearable mobile device, covering such topics as setting up Glass, connecting to the Internet, using gestures to power Glass, installing third-party apps, and managing contacts.

Google Glass For Dummies

Jennifer Herman

Corey Walker

Go from Instagram newbie to star! Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight. Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. Access Instagram on a computer or mobile device Set up your profile Connect with others Share your stories Shoot better Instagram images From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!

Instagram For Dummies

Herman

Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

Instagram For Business For Dummies

John Sonmez

Get ready for interview success Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews For Dummies explains the skills and knowledge you need to ace the programming interview. Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they’re equipped to be a productive member of programming teams and ready to start solving problems from day one. This book demystifies both sides of the process, offering tips and techniques to help candidates and interviewers alike. Prepare for the most common interview questions Understand what employers are looking for Develop the skills to impress non-technical interviewers Learn how to assess candidates for programming roles Prove that you (or your new hires) can be productive from day one Programming Interviews For Dummies gives readers a clear view of both sides of the process, so prospective coders and interviewers alike will learn to ace the interview.

Programming Interviews For Dummies

Lonzell Watson

COVERS Galaxy Tab 10.1 and Galaxy Tab 7.0 My Samsung Galaxy Tab™ Step-by-step instructions with callouts to photos that show you exactly what to do with the Galaxy Tab 7.0 and Galaxy Tab 10.1 Help when you run in to Samsung Galaxy Tab problems or limitations Tips and Notes to help you get the most from your Samsung Galaxy Tab Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Tab working just the way you want. Learn how to • Get started fast! • Navigate Samsung Galaxy Tab’s Android operating system • Retrieve, play, and manage music, video, podcasts, and audiobooks • Use the Samsung Media Hub as a portal to movies and TV content • Capture higher-quality photos and video • Surf the Web quickly with the built-in browser • Monitor news, weather, and stock prices • Simplify your life with the Calendar and Contacts • Send email, text, and multimedia messages • Use your Galaxy Tab as an Amazon Kindle ebook reader • Find any destination with Maps, Navigation, Places, and Latitude • Discover, choose, install, and work with new Android apps • Extend your Galaxy Tab with add-on hardware and accessories • Customize your tablet to reflect your personal style, habits, and preferences • Keep your Galaxy Tab up to date, reliable, and running smoothly

My Samsung Galaxy Tab

Step-by-step instructions with callouts to photos that show you exactly what to do with the Galaxy Tab 3 10.1, Galaxy Tab 3 8.0, and Galaxy Tab 3 7.0 Help when you run into Samsung Galaxy Tab 3 problems or limitations Tips and Notes to help you get the most from your Samsung Galaxy Tab 3 Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Tab 3 working just the way you want. Learn how to • Navigate Samsung Galaxy Tab 3’s Android operating system • Retrieve, play, and manage music, video, podcasts, and audiobooks • Use Google Play as a portal to movies and TV content • Capture higher quality photos and video • Surf the Web quickly with the built-in browser • Simplify your life with the Calendar and Contacts • Send email, text, and multimedia messages • Connect your Galaxy Tab 3 to other devices and the cloud • Use your Galaxy Tab 3 as an eReader to read books and magazines online • Find and share any destination with Maps, Navigation, Local, and Location Sharing • Discover, install, maintain, and work with new Android apps and widgets • Customize your tablet to reflect your personal style and preferences • Keep your Galaxy Tab 3 software up to date, reliable, and running smoothly

My Samsung Galaxy Tab 3

Step-by-step instructions with callouts to photos that show you exactly what to do with the Galaxy Tab 2 10.1 and Galaxy Tab 2 7.0 Help when you run into Samsung Galaxy Tab 2 problems or limitations Tips and Notes to help you get the most from your Samsung Galaxy Tab 2 Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Tab 2 working just the way you want. Learn how to • Get started fast • Navigate Samsung Galaxy Tab 2’s Android operating system • Retrieve, play, and manage music, video, podcasts, and audiobooks • Use Google Play as a portal to movies and TV content • Capture higher quality photos and video • Surf the Web quickly with the built-in browser • Monitor news, weather, and stock prices • Simplify your life with the Calendar and Contacts • Send email, text, and multimedia messages • Use your Galaxy Tab 2 as an eReader • Find and share any destination with Maps, Navigation, Local, and Latitude • Discover, install, maintain, and work with new Android apps • Extend your Galaxy Tab 2 with add-on hardware and accessories • Customize your tablet to reflect your personal style and preferences • Keep your Galaxy Tab 2 software up to date, reliable, and running smoothly

My Samsung Galaxy Tab 2

MCA Microsoft Office Specialist Study Guide: Excel Associate Exam MO-200 is your roadmap to preparing for taking the MO-200 exam and earning the Excel Associate (Excel and Excel 2019) certification. The following objectives are covered: Manage worksheets and workbooks Manage data cells and ranges Manage tables and table data Perform operations by using formulas and functions Manage charts Major topics include the fundamentals of creating and managing worksheets and workbooks, creating cells and ranges, creating tables, applying formulas and functions, and creating charts and objects. This Study Guide also covers the ability to create and edit a workbook with multiple sheets and use a graphic element to represent data visually. Workbook examples include professional-looking budgets, financial statements, team performance charts, sales invoices, and data entry logs. Readers will also have access to Sybex's superior online test bank, includng hundreds of practice questions, flashcards, and a glossary of important terms.

Excel Associate Exam MO-200

MCA Microsoft Office Specialist (Office 365 and Office 2019) Study Guide

User Interface Design for Mere Mortals takes the mystery out of designing effective interfaces for both desktop and web applications. It is recommended reading for anyone who wants to provide users of their software with interfaces that are intuitive and easy-to-use. The key to any successful application lies in providing an interface users not only enjoy interacting with but which also saves time, eliminates frustration, and gets the job done with a minimum of effort. Readers will discover the secrets of good interface design by learning how users behave and the expectations that users have of different types of interfaces. Anyone who reads User Interface Design for Mere Mortals will benefit from • Gaining an appreciation of the differences in the “look and feel” of interfaces for a variety of systems and platforms • Learning how to go about designing and creating the most appropriate interface for the application or website being developed • Becoming familiar with all the different components that make up an interface and the important role that each of those components plays in communicating with users • Understanding the business benefits that flow from good interface design such as significantly reduced support costs • Gaining invaluable insights into how users behave, including the seven stages of human interaction with computers • Working through case study based, in-depth analysis of each of the stages involved in designing a user interface • Acquiring practical knowledge about the similarities and differences between designing websites and traditional desktop applications • Learning how to define, conduct, and analyze usability testing Through the use of the proven For Mere Mortals format, User Interface Design for Mere Mortals succeeds in parting the veil of mystery surrounding effective user interface design. Whatever your background, the For Mere Mortals format makes the information easily accessible and usable. Contents Preface Introduction CHAPTER 1 Brief Histories CHAPTER 2 Concepts and Issues CHAPTER 3 Making the Business Case CHAPTER 4 Good Design CHAPTER 5 How User Behave CHAPTER 6 Analyzing Your Users CHAPTER 7 Designing a User Interface CHAPTER 8 Designing a Web Site CHAPTER 9 Usability APPENDIX A Answers to Review Questions APPENDIX B Recommended Reading Glossary References Index

User Interface Design for Mere Mortals¿

Craig James Johnston

Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy S6 or S6 edge working just the way you want. Learn how to Discover your Galaxy S6 or S6 edge’s most exciting new capabilities Master the quickest shortcuts for calling, texting, and browsing Customize your S6 to show what you want, when you want it Avoid unexpected data charges by making the most of Wi-Fi Use voice dialing, automatic call rejection, and other advanced phone features Organize your life with Contacts and Calendar Simplify email by running multiple accounts through one app Get Google Now to run errands and retrieve information for you Never get lost! Use Google Maps--even if you’re biking, walking, or offline Find, retrieve, and play media: music, movies, TV, podcasts, books, and more Capture pro-quality images with the Galaxy S6’s amazing 16.0MP camera Share files and media directly with other devices via Wi-Fi Direct Transform your S6 into a mobile hotspot Store content and create safe backups in the cloud Sync your Galaxy S6 with your Windows PC or Mac Troubleshoot Galaxy S6 software, hardware, and accessories Link your Galaxy S6 to an Android Wear smartwatch Track your health goals and fitness activities with S Health Step-by-step instructions with callouts to Samsung Galaxy S6 images that show you exactly what to do Help when you run into Samsung Galaxy S6 problems or limitations Tips and Notes to help you get the most from your Samsung Galaxy S6

Eric Butow

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