Eric Siegel

Mesmerizing & fascinating. . . The Seattle Post–Intelligencer The Freakonomics of big data. Stein Kretsinger, founding executive of Advertising.com ∗∗∗Winner of the Nonfiction Book and Small Business Book Awards∗∗∗ ∗∗Used in courses at more than 30 universities∗∗ ∗Translated into 9 languages∗ An introduction for everyone In this rich, fascinating surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a how to for hands–on techies, the book serves lay readers and experts alike by covering new case studies and the latest state–of–the–art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you′re going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world′s most potent, flourishing unnatural resource: data. Accumulated in large part as the by–product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction now in its Revised and Updated edition former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights Five reasons why organizations predict death including one health insurance company How U.S. Bank and Obama for America calculated and Hillary for America 2016 plans to calculate the way to most strongly persuade each individual Why the NSA wants all your data: machine learning supercomputers to fight terrorism How IBM′s Watson computer used predictive modeling to answer questions and beat the human champs on TV′s Jeopardy! How companies ascertain untold, private truths how Target figures out you′re pregnant and Hewlett–Packard deduces you′re about to quit your job How judges and parole boards rely on crime–predicting computers to decide how long convicts remain in prison 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more How does predictive analytics work? This jam–packed book satisfies by demystifying the intriguing science under the hood. For future hands–on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it or consumed by it get a handle on the power of Predictive Analytics.

The Power to Predict Who Will Click, Buy, Lie, Or Die

Predictive Analytics

Harvard Business Review

Thomas H. Davenport

Edward L. Glaeser

Cassie Kozyrkov

Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Eric Siegel

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