Erik Du Plessis
About
Erik du Plessis is the Chairman of Millward Brown South Africa and author of "The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising," 2005. He specializes in brand and advertising research. Erik has also been a guest professor at the Copenhagen Business School. Du Plessis formerly ran his own research company, Impact Information, in South Africa.
