Euny Hong

A Korean-born journalist describes the increasing popularity of South Korea's business, technology, education and pop culture exports around the world, discussing how a country that once banned miniskirts and rock and roll moved ahead into the 21st century. Original.

How One Nation Is Conquering the World Through Pop Culture

The Birth of Korean Cool

'Whip-smart, hilarious, and filled with eye-opening insights on every page.' Amy Chua, author of Battle hymn of the Tiger Mother Nunchi (noon-chee): eye measure. The subtle art of gauging other people's thoughts, and feelings in order to build trust, harmony and connection. _________ Why did she get promoted? Why does the party only start when he walks in? And why do they always catch the bartender's eye? It sounds like they're all experts in the art of nunchi, even if they don't know it. Nunchi is the guiding principle of Korean life, but anyone can use it: it's the art of reading a room, your way of understanding what other people are thinking and feeling, and using that to get ahead. Korean parents believe that teaching their children nunchi is as important as teaching them to cross the road safely. With great nunchi, it feels like the world is on your side. Without it, you might get hit by something you never saw coming. If you're thinking 'not another Eastern fad, Marie Kondo already made me throw half my clothes away', don't worry: it's not a fad. Koreans have been using nunchi to overcome slings and arrows for over 5000 years. The great news is that anyone can hone their nunchi, immediately: all you need are your eyes and ears. In everything, from finding love to excelling at work, improving your nunchi will help you to open doors you never knew existed. Improve your nunchi, improve your life.

The Korean Secret to Happiness and Success

The Power of Nunchi

Nunchi

"A must-read for anyone interested in the art of intuitively knowing what others feel." --Haemin Sunim, bestselling author of The Things You Can See Only When You Slow Down and Love for Imperfect Things Improve your nunchi. Improve your life. The Korean sixth sense for winning friends and influencing people, nunchi (pronounced noon-chee) can help you connect with others so you can succeed in everything from business to love. The Power of Nunchi will show you how. Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotional intelligence that anyone can learn--all you need are your eyes and ears. Sherlock Holmes has great nunchi. Cats have great nunchi. Steve Jobs had great nunchi. With its focus on observing others rather than asserting yourself--it's not all about you!--nunchi is a refreshing antidote to our culture of self-promotion, and a welcome reminder to look up from your cell phone. Nunchi has been used by Koreans for more than 5,000 years. It's what catapulted their nation from one of the world's poorest to one of the richest and most technologically advanced in half a century. And it's why K-pop--an unlikely global phenomenon, performed as it is in a language spoken only in Korea--is even a thing. Not some quaint Korean custom like taking off your shoes before entering a house, nunchi is the currency of life. The Power of Nunchi will show you how the trust and connection it helps you to build can open doors for you that you never knew existed. A PENGUIN LIFE TITLE

narodziny fenomenu : jak jeden naród podbił świat za pomocą popkultury

Cool po koreańsku

Ekonomi Korea Selatan dibangun dari bongkahan kekacauan dan sisa penjajahan yang tak kunjung henti. Sampai pada suatu titik, istilah unik yang mereka sebut han berhasil menjadi bahan bakar yang membuat mereka melesat menjadi negara maju dengan budaya populer yang mendunia. Semuanya dicapai hanya dalam hitungan tahun. Buku ini memberimu pemahaman tentang apa yang sebenarnya terjadi di negeri ginseng. Disajikan oleh jurnalis jempolan asli Korea dengan gaya yang menggelitik, unik, dilengkapi dengan infomasi yang bisa dipertanggungjawabkan. "Sangat menggelitik .... Hong dengan sempurna menempatkan diri untuk memahami karakter orang Korea yang rumit sambil tetap menjaga jarak dan sinisme untuk mengevaluasinya." - Helen Brown, The Telegraph (UK) "Kombinasi esai pribadi sekaligus karya jurnalistik observasional yang lucu, cerdas, sering kali bertentangan dan tajam, yang membuat buku ini unik."- Clayton Moore, Kirkus Reviews "Berwawasan ... cerita tentang han yang dimiliki Korea terhadap Jepang merupakan penjelasan terbaik dan paling ringkas yang pernah saya baca."- Bloomberg Businessweek [Mizan, Bentang Pustaka, Korea, Jepang, Budaya, Memoar, Bangsa, Indonesia]

Korean Cool

“A must-read for anyone interested in the art of intuitively knowing what others feel.” —Haemin Sunim, bestselling author of The Things You Can See Only When You Slow Down and Love for Imperfect Things “Euny Hong just taught me what I really want to be when I grow up: a nunchi ninja!” —Zoe Chance, bestselling author of Influence Is Your Superpower Improve your nunchi. Improve your life. Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotional intelligence that anyone can learn--all you need are your eyes and ears. Sherlock Holmes has great nunchi. Cats have great nunchi. Steve Jobs had great nunchi. With its focus on observing others rather than asserting yourself--it's not all about you!--nunchi is a refreshing antidote to our culture of self-promotion, and a welcome reminder to look up from your cell phone. Nunchi has been used by Koreans for more than 5,000 years. It's what catapulted their nation from one of the world's poorest to one of the richest and most technologically advanced in half a century. And it's why K-pop--an unlikely global phenomenon, performed as it is in a language spoken only in Korea--is even a thing. Not some quaint Korean custom like taking off your shoes before entering a house, nunchi is the currency of life. The Power of Nunchi will show you how the trust and connection it fosters can help you succeed in all areas of your life--from business to love. A PENGUIN LIFE TITLE

The Korean Sixth Sense for Winning Friends and Influencing People

Descubra o nunchi: o segredo dos coreanos para a felicidade! Você sabe o que é nunchi? Nunchi é a arte de "ler um ambiente" e entender o que os outros estão pensando e sentindo. É uma forma de inteligência emocional que os sul-coranos cultivam desde a infância e que você também pode desenvolver! Em O poder do nunchi, a jornalista e "ninja do nunchi" Euny Hong mostra que só precisamos dos olhos e ouvidos para acessar nosso nunchi. E com essa habilidade criar conexões e se relacionar de forma mais eficaz com as pessoas ao seu redor. Neste livro você vai descobrir como essa habilidade tem ajudado os sul-coreanos a alcançar a felicidade e o sucesso e como você também pode atingir essa meta. Graças ao nunchi, você será capaz de melhorar sua maneira de agir e se comunicar com os outros, entendendo instantaneamente o que as pessoas pensam ou sentem. Em O poder do nunchi, Hong mostra como desenvolver seu nunchi pode ajudar você em todos os aspectos da sua vida. Aperfeiçoar seu nunchi não é simplesmente aprender a observar o que está a sua volta, mas sim sentir, absorver e compreender as emoções e pensamentos dos outros. É necessário estar atento às constantes mudanças ao redor, e com nunchi aprimorado, você conseguirá reconhecê-las mais rápido e com mais confiança. O poder do nunchi é para você que deseja conhecer mais sobre o poder da intuição nas relações humanas. Aperfeiçoe seu nunchi e melhore sua vida! "Uma leitura obrigatória para qualquer pessoa interessada na arte de compreender intuitivamente o que os outros sentem." - Haemin Sunim, autor best-seller de As coisas que você só vê quando desacelera e Amor pelas coisas imperfeitas

Euny Hong

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