Everett M. Rogers

Diffusion of Innovations, 5th Edition

Larry R. Marshall

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

The New Media in Society

Communication Technology

David V. Gibson

Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of U.S. electronic firms joined forces in 1982 to form the first U.S. for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). Since then more than 200 other consortia have been formed in a variety of industries. The authors describe MCC's formation, the problems it encountered, and its progress from its rocky inception under Admiral Bobby Inman through its recent past under Dr. Craig Fields. At the same time, they examine the crucial role that public/private alliances at the local level played in the choice of Austin, Texas as the site for MCC and, more generally, in the rise of Texas high-tech industry and the emergence of Austin as a computer and technology center. The authors also address the important management issues that this very new kind of business organization raises. These include questions about the ability of competing companies to work together successfully; about their ability to transfer R&D findings to members; and about the implications of these consortia for national and international competitiveness.

The Microelectronics and Computer Technology Corporation

R & D Collaboration on Trial

Diffusion of Innovations, 4th Edition

Toward a New Paradigm for Research

Communication Networks

Judith K. Larsen

Growth of High-Technology Culture

Silicon Valley Fever

growing up on an Iowa farm in the 1930s

The Fourteenth paw

History Of Communication Study

Goodyear Roger

Rogers, E M. & Agarwala, Rekha

Rekha Agarwala-Rogers

Effective advice on communication at every level in an organization, by the author of "Communications Strategies for Family Planning".

Communication in Organizations

Thomas M. Steinfatt

Intercultural Communication

Richard Phillips

James H. Anderson

C. Robert Elford

George M. Beal

R. Burnell Held

Kenneth Kirtland Barnes

Robert H. Shaw

Agriculture in the mid-fifties

A Basebook for Agricultural Adjustment in Iowa

Reviewing the development of California's Silicon Valley, from the now legendary meeting of Hewlett and Packard to the development of the Stanford Research Park to the near overnight success of Apple Computers, Intel, etc., the authors present a history of the development of the technology and the amazing individuals who created it, as well as a sociological study of that technology in its local, national and international contexts. They conclude with a thought-provoking assessment of the future of Silicon Valley, the capability of the Japanese to overtake the Americans and the changes to be seen in an "information society." ISBN 0-465-07821-4 : $19.95.

A Biographical Approach

A History of Communication Study

Nancy R. Bartlit

When World War II began, New Mexico had a population of 531,815 inhabitants, one of the least populated of the 48 states. Yet, New Mexico and New Mexicans played a key role in the outcome of the War in the Pacific. The New Mexico National Guard was the first U.S. military unit to fight the Japanese, holding on for four months on Bataan, and then suffering through years in POW camps. The atomic bomb was developed at a secret laboratory in Los Alamos, and tested at a site near Alamogordo. Navajo code talkers helped capture bases from which B-29s bombed Japanese cities. Finally, several thousand Japanese Americans, classified by the FBI as dangerous enemy aliens, were interned in a camp near Santa Fe. These seemingly separate events were related through unique qualities of the arid, spacious land. The authors have now provided a voice for the previously silent heroes of these wartime events: Special Engineer Detachment (SED) enlisted men and women at Los Alamos who actually fabricated the atomic bomb, Navajo Marine privates, National Guard enlisted men, and Japanese American internees. Their stories, obtained through personal interviews by Rogers and Bartlit to supplement the historical record, illuminate the patriotism, human suffering, and courageous humor in these important World War II events. EVERETT M. ROGERS, Ph.D., was Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico. His special interest in intercultural communication is illustrated here in analyzing American/Japanese relationships, often occurring through barbed wire stockades or at the end of a gun. NANCY R. BARTLIT earned a BA degree in history from Smith College and an MA in international communications from the University of New Mexico. She taught in Japan for two years, tutored Japanese in Los Alamos, and returned to Japan to study technology and industry. This book is a confluence of her unique familiarity with Japanese people and culture--their war museums and battlefields--and New Mexicans, their multiple cultures, and war memorials. She represents a human link between a country that was once the arch enemy and the place that created the weapon causing

When Sons of the Land of Enchantment Met Sons of the Land of the Rising Sun

Silent Voices of World War II

E. Larsen Rogers

Silicon Valley, una franja de tierra de 30 millas contigua a la Universidad de Stanford, con una concentración de firmas de microelectrónica mayor que en cualquier otra parte del mundo, se ha convertido en símbolo universal de la cultura de alta tecnología. Fue allí donde nació hace treinta y tantos años la industria de los semiconductores y allí también donde se ve ya en pleno florecimiento la civilización de alta tecnología del mañana.Este libro revelación nos da la primera cuenta completa de este nuevo mundo de la alta tecnología.

La fiebre del silicón valley

Arvind Singhal

Michael J. Cody

Miguel Sabido

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

History, Research, and Practice

Entertainment-Education and Social Change

Everett M. Rogers

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