Eviatar Zerubavel

For anyone who has blanched at the uphill prospect of finishing a thesis, dissertation, or book, this piece holds out something more practical than hope: a plan.

The Clockwork Muse

"As Eviatar Zerubavel demonstrates in Time Maps, we cannot answer questions such as these without a deeper understanding of how we envision the past. In a pioneering attempt to map the structure of our collective memory, Zerubavel considers the cognitive patterns we use to organize the past in our minds and the mental strategies that help us string together unrelated events into coherent and meaningful narratives, as well as the social grammar of battles over conflicting interpretations of history. Drawing on fascinating examples that range from Hiroshima to the Holocaust, from Columbus to Lucy, and from ancient Egypt to the former Yugoslavia, Zerubavel shows how we construct historical origins; how we tie discontinuous events together into stories; how we link families and entire nations through genealogies; and how we separate distinct historical periods from one another through watersheds, such as the invention of fire or the fall of the Berlin Wall.".

Collective Memory and the Social Shape of the Past

Time Maps

Noted social scientist Eviatar Zerubavel casts a critical eye on how we trace our past-individually and collectively arguing that rather than simply find out who our ancestors are from genetics or history, we actually create the stories that make them our ancestors.

Genealogy, Identity, and Community

Ancestors and Relatives

Fine Line.

How the words we use—and don't use—reinforce dominant cultural norms Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"? Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking "women’s history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance—and shape what we take for granted.

The Remarkable Power of the Unremarkable

Taken for Granted

The fable of the Emperor's New Clothes is a classic example of a conspiracy of silence, a situation where everyone refuses to acknowledge an obvious truth. But the denial of social realities--whether incest, alcoholism, corruption, or even genocide-is no fairy tale.In The Elephant in the Room, Eviatar Zerubavel sheds new light on the social and political underpinnings of silence and denial-the keeping of "open secrets." The author shows that conspiracies of silence exist at every level of society, ranging from small groups to large corporations, from personal friendships to politics. Zerubavel shows how such conspiracies evolve, illuminating the social pressures that cause people to deny what is right before their eyes. We see how each conspirator's denial is symbiotically complemented by the others', and we learn that silence is usually more intense when there are more people conspiring-and especially when there are significant power differences among them. He concludes by showing that the longer we ignore "elephants," the larger they loom in our minds, as each avoidance triggers an even greater spiral of denial.Drawing on examples from newspapers and comedy shows to novels, children's stories, and film, the book travels back and forth across different levels of social life, and from everyday moments to large-scale historical events. At its core, The Elephant in the Room helps us understand why we ignore truths that are known to all of us."Eviatar Zerubavelgathers intriguing ideas for books the way ace foreign correspondents acquire great stories: by reflecting on the obvious, then probing as well as reporting."--The Philadelphia Inquirer

Silence and Denial in Everyday Life

The Elephant in the Room:Silence and Denial in Everyday Life

The fable of the Emperor's New Clothes is a classic example of a conspiracy of silence, a situation where everyone refuses to acknowledge an obvious truth. But the denial of social realities--whether incest, alcoholism, corruption, or even genocide-is no fairy tale. In The Elephant in the Room, Eviatar Zerubavel sheds new light on the social and political underpinnings of silence and denial-the keeping of "open secrets." The author shows that conspiracies of silence exist at every level of society, ranging from small groups to large corporations, from personal friendships to politics. Zerubavel shows how such conspiracies evolve, illuminating the social pressures that cause people to deny what is right before their eyes. We see how each conspirator's denial is symbiotically complemented by the others', and we learn that silence is usually more intense when there are more people conspiring-and especially when there are significant power differences among them. He concludes by showing that the longer we ignore "elephants," the larger they loom in our minds, as each avoidance triggers an even greater spiral of denial. Drawing on examples from newspapers and comedy shows to novels, children's stories, and film, the book travels back and forth across different levels of social life, and from everyday moments to large-scale historical events. At its core, The Elephant in the Room helps us understand why we ignore truths that are known to all of us.

The Elephant in the Room

Most of us are fascinated by the conventional storybook account of Christopher Columbus' heroic discovery of America in 1492. Yet, should the credit for discovering America go to a man who insisted it was but a few islands off the shores of China?In Terra Cognita, Eviatar Zerubavel argues that physical encounters are only one part of the complex, multifaceted process of discovery. Such encounters must be complemented by an understanding of the true identity of what is being discovered. The small group of islands claimed by Columbus to have been discovered off the shores of Asia was a far cry from what we now call America. The discovery of the New World was not achieved in a single day but was a slow process--mental as well as physical--that lasted almost three hundred years. By celebrating 1492 as a year of discovery, we inevitably distort the reality of history.In vividly documenting how a slowly emerging New World gradually forced itself into Europe's consciousness, Zerubavel shows that Columbus did not discover America on October 12, 1492. Supplemented by fascinating old maps and a new preface written for this paperback edition, Terra Cognita will be of interest to historians, geographers, cognitive scientists, sociologists, and students of culture.

The Mental Discovery of America

Terra Cognita

While examining its neuro-cognitive hardware, psychology usually ignores the socio-cognitive software underlying human attention. Yet although it is nature that equips us with our sense organs, it is nevertheless society that shapes the way we actually use them. The book explores the social underpinnings of attention, the way in which we focus our attention (and thereby notice and ignore things) not just as individuals and as humans but also as social beings, members of particular communities with specific traditions and conventions of attending to certain parts of reality while ignoring others.

The Social Structure of Irrelevance

Hidden in Plain Sight

Genealogy has long been one of humanity's greatest obsessions. But with the rise of genetics, and increasing media attention to it through programs like Who Do You Think You Are? and Faces of America, we are now told that genetic markers can definitively tell us who we are and where we came from. The problem, writes Eviatar Zerubavel, is that biology does not provide us with the full picture. After all, he asks, why do we consider Barack Obama black even though his mother was white? Why did the Nazis believe that unions of Germans and Jews would produce Jews rather than Germans? In this provocative book, he offers a fresh understanding of relatedness, showing that its social logic sometimes overrides the biological reality it supposedly reflects. In fact, rather than just biological facts, social traditions of remembering and classifying shape the way we trace our ancestors, identify our relatives, and delineate families, ethnic groups, nations, and species. Furthermore, genealogies are more than mere records of history. Drawing on a wide range of evidence, Zerubavel introduces such concepts as braiding, clipping, pasting, lumping, splitting, stretching, and pruning to shed light on how we manipulate genealogies to accommodate personal and collective agendas of inclusion and exclusion. Rather than simply find out who our ancestors were and identify our relatives, we actually construct the genealogical narratives that make them our ancestors and relatives. An eye-opening re-examination of our very notion of relatedness, Ancestors and Relatives offers a new way of understanding family, ethnicity, nationhood, race, and humanity.

Board of Governors and Distinguished Professor of Sociology Eviatar Zerubavel

Shows how an artificial system devised to order our activities, the seven-day week, has been shaped by religion, politics, and economics from the biblical era through varied, exotic civilizations and into the twentieth century

Eviatar Zerubavel

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