Isabella Poggi

Francesca D'Errico

• Examines fragments of real multimodal communication, which provides insights on the universal mechanisms and devices of power and social influence • Enhances the readers awareness of how people may use multimodal communication to achieve and maintain power, and of how, by their own body, they may influence others and defend themselves from their influence, making this essential reading for students and academics • Refers to a variety of contexts in which communication is used and adapted, including in everyday life, at work, at school, and in politics to show the similarities and differences in these environments

Social Influence, Power, and Multimodal Communication

Alessandro Vinciarelli

Laura Vincze

This book explores the use of technology to detect, predict and understand social cues, in order to analyze and prevent conflict. Traditional human sciences approaches are enriched with the latest developments in Social Signal Processing aimed at an automatic understanding of conflict and negotiation. Communication—both verbal and non-verbal, within the context of a conflict—is studied with the aim of promoting the use of intelligent machines that automatically measure and understand the escalation of conflict, and are able to manage it, in order to support the negotiation process. Particular attention is paid to the integration of human sciences findings with computational approaches, from the application of correct methodologies for the collection of valid data to the development of computational approaches inspired by research on verbal and multimodal communication. In the words of the trade unionist Pierre Carniti, "We should reevaluate conflict, since without conflict there is no social justice." With this in mind, this volume does not approach conflict simply as an obstacle to be overcome, but as a concept to be fully analyzed. The philosophical, linguistic and psychological aspects of conflict, once understood, can be used to promote conflict management as a means for change and social justice.

Social Research and Machine Intelligence

Conflict and Multimodal Communication

Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze, and posture to boast about their merits or insult and ridicule rivals. Poggi and D'Errico explore questions such as what is charisma, and how do we perceive it in a leader? And how do politicians display their dominance over opponents, or discredit them in TV debates and social media? Starting from a sociocognitive model of social interaction, observational studies reveal the rhetoric of words, hands, and faces, explaining how to see beyond their literal meanings, while experimental studies test their uses and persuasive effects. The authors affirm that multimodality helps others to influence us through displays of dominance, and by undermining our power through comments, insults, irony, ridicule, and parody. The devices of social influence and its multimodal management are illuminated, giving readers insight into how people influence others’ lives by using body language and verbal communication, either explicitly or in subtle but inexorable ways. This fascinating text is a superb resource for students of psychology, communication, pragmatics, and political sciences, as well as for school teachers, politicians, spin doctors, active citizenship workers, and anyone seeking to understand how communicative power is managed, both in politics and everyday social contexts.

Francesca D'Errico

About

Books

Join the club