Alec M. Gallup

Frank Newport

As the only complete compilation of polls taken by the Gallup Organization, The Gallup Poll is an invaluable tool for ascertaining the pulse of American public opinion throughout the year and for documenting changing perceptions over time of crucial core issues.

Public Opinion 2008

The Gallup Poll

From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...

Why Leaders Must Listen to the Wisdom of the People

Polling Matters

Stuart N. Soroka

Jonathan M. Ladd

Leticia Bode

Ceren Budak

Josh Pasek

Lisa O. Singh

Michael W. Traugott

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.

How the News and Social Media Shaped the 2016 Presidential Campaign

Words That Matter

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm, in calendar year 2016. It is an invaluable tool for ascertaining the pulse of American public opinion as it evolves over the course of a given year, and—over time—documents changing public perceptions of crucial political, economic, and societal issues. It is a necessity for any social science research.

Public Opinion 2016

Features a complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm. This work helps in ascertaining the pulse of American public opinion in 2006. It also documents the changing perceptions over time of crucial core issues. It is suitable for social science research.

Public Opinion 2006

Alec Gallup

A compilation of polls taken by the Gallup Organization, it serves as a tool for ascertaining the pulse of American public opinion in a certain year. It also documents changing perceptions over time of core issues; and is useful for social science research.

Frank Newport

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