Fred Vogelstein

Traces how the professional rivalry between Apple and Google has reshaped the way people think about technology, assessing infamous legal battles and the contributions of such figures as Steve Jobs and Eric Schmidt to explain how they are having a significant impact on market dominance, intellectual property and more. 100,000 first printing.

Dogfight: How Apple and Google Went to War and Started a Revolution

Apple ve Google Nasil Savasa Girip Bir Devrim Baslattilar

It Dalasi

Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In "Dogfight," he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. "Dogfight "reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

How the Fight to the Death Between Apple and Google is Transforming Our Lives

Battle of the Titans

This book documents the battle between Apple and Google, and the ways they have reshaped our world and redefined the distribution of technology and content. Beginning with the iPhone, Vogelstein traces the history of mobile communications over the past fifteen years, explores how the battle between Google and Apple is being fought today, and speculates as to who will ultimately control the content of our devices in the future.

How Apple and Google Went to War and Started a Revolution

Dogfight

Smartphone telah mengubah cara kita memperoleh dan memproses informasi, juga mengubah dunia secara lebih dahsyat. Secara radikal, alat ini mengubah cara belajar, cara berkomukasi, juga menawarkan cara baru dalam menjelajah berbagai tempat. Hiburan dan media diakses lewat cara-cara yang sama sekali baru, mudah, dan tak merepotkan. Ini adalah titik balik, ketika Apple menciptakan personal computer yang muat dimasukkan ke dalam saku, peramban internet dipakai secara luas, dan Google merombak pencarian web serta membesarkan android. Revolusi digital pun dimulai. Apple vs Google merupakan salah satu pertarungan korporat terlama, terpanas, dan paling buka-bukaan pada dekade ini. Melalui buku ini, Fred Vogelstein merekam ide-ide besar yang dilecut di tengah kerasnya kompetisi tanpa akhir. Kedua perusahaan besar yang berebut pasar platform yang sama, mulai dari industri musik, film, iklan online, game, buku, hingga media massa. Apple vs Google bukanlah percekcokan klise antara dua perusahaan kaya biasa, namun perseteruan yang menentukan siapa pengontrol gaya hidup generasi masa depan. "Jika Anda penasaran mengapa Silicon Valley menjadi pusat inovasi global, mulailah dari buku ini." --Nature [Mizan, Bentang, Steve Job, Gadget, Smartphone, Teknologi, Indonesia]

Apple vs Google

Steve Jobs stond bekend om zijn woedeaanvallen, maar zijn scheldpartij op 27 juli 2009, gericht tegen Googles CEO Eric Schmidt, was zelfs voor hem legendarisch. Schmidt was tot die dag nog board member van Apple, maar nu was het oorlog tussen Apple en Google: `Als iemand van ons met een werknemer van Google praat, ontsla ik hem ter plekke! In Titanenstrijd geeft Fred Vogelstein een helder overzicht van de belangrijkste spelers, alle belangen en de vooruitzichten. De strijd tussen Apple en Google is niet alleen een technologische, maar ook een juridische strijd. Vogelstein kent en spreekt alle hoofdrolspelers bij de twee media-giganten: hij heeft een spannend en meeslepend verhaal geschreven over het gevecht om de broekzak en huiskamer van de gehele wereld.

Apple vs. Google en de revolutie in de mediatechnologie

Titanenstrijd

The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.

Fred Vogelstein

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