Gary Vaynerchuk

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't. In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

The Thank You Economy

"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!"--Provided by publisher.

why now is the time to cash in on your passion

Crush it!

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

Crushing It!

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

#AskGaryVee

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

Why NOW Is the Time to Cash In on Your Passion

Crush It!

Leveraging the Emotional Tools Necessary for Business Success

Eleven and a Half

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk reveals the twelve essential emotional skills that are integral to his life--and business--success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic--or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is--that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

Twelve and a Half

How to Actually Build Brand and Sales in the New Social Media World

Day Trading Attention

Una guía de vanguardia para construir tu propio camino hacia el éxito profesional y financiero. Aprende a construir tu negocio y a influir en los demás como lo hacen los grandes empresarios. Gary Vaynerchuk detalla por qué es fundamental crear una marca personal vibrante para el éxito empresarial, ofreciendo una perspectiva única sobre lo que ha cambiado con las redes sociales y qué principios son eternos. A través de historias de éxito de otros empresarios y su propia historia, explica por qué el éxito tiene mucho que ver con la comprensión de las plataformas de redes sociales y la voluntad de hacer todo lo posible para que estas herramientas funcionen a su máximo potencial. En este libro práctico, Gary analiza cada una de las principales plataformas de redes sociales para que cualquiera sepa exactamente cómo amplificar su marca personal en cada una. Ofrece consejos teóricos y tácticos sobre cómo convertirse en el más relevante en plataformas, desde las más conocidas como YouTube e Instagram, hasta las emergentes como Musical.ly. Para aquellos con más experiencia, ¡Hazla en grande! ilumina algunos matices poco conocidos y proporciona consejos innovadores y ajustes inteligentes probados para mejorar las estrategias probadas más comunes. ENGLISH DESCRIPTION In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It teaches readers to do. In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it s not about getting rich. It s a blueprint to living life on your own terms.

¡Hazla en grande! / Crushing It! : How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

El renombrado empresario, Gary Vaynerchuk, revela cómo las empresas, pequeñas y grandes, pueden alcanzar un tipo de atención personal con todos sus consumidores y clientes sin importar si son cientos o miles, a través de los medios sociales que representan el boca a boca. De Gary Vaynerchuk, una de "las 20 personas que todo empresario debe seguir", según BussinessWeek. Los tiempos cambian, los negocios cambian, ¡los clientes cambian! Súbete al tren y cambia con ellos. Lleva exitosamente tus negocios a la web. La Economía de la Gratitud va más allá de cualquier plataforma revolucionaria. No es un concepto abstracto ni una estrategia loca de negocios; es real y todos los días estamos haciendo negocios de esta forma, aún sin darnos cuenta. Es la forma en la que nos comunicamos, la forma en la que vendemos y compramos, la manera en que los negocios y los consumidores interactúan, en línea y en la vida real. El Internet, donde nació la Economía de la Gratitud, le ha regresado su voz a los consumidores y el tremendo poder que tienen sus palabras y opiniones en las redes sociales significa que las compañías y las marcas deben competir en un nivel muy diferente al que normalmente lo hacían. Los días de gastar millones de dólares y bombardear con mercadotecnia aburrida para ganar clientes, quedaron en el pasado. Ahora, los consumidores demandan autenticidad, originalidad, creatividad, honestidad y buenas intenciones; las compañías tienen que recurrir a un nivel de atención al cliente que no se ha visto desde las épocas de nuestros abuelos, cuando los dueños de los negocios conocían a sus clientes y les daban atención individual. La economía de la gratitud ofrece evidencias claras y contundentes de que estamos en una nueva era de hacer negocios; una en la que las compañías que verán mayores ganancias no serán aquellas que gasten miles de dólares en campañasde publicidad pero aquellas que cuiden a sus clientes más que a nadie.

Traslada tus negocios a las redes sociales

La economía de la gratitud

O marketing tradicional sempre foi uma espécie de luta de boxe unilateral, em que as empresas desferem ganchos de direita nas mesmas plataformas – rádio, TV, mídia impressa, outdoors e, mais tarde, internet – para chegar logo ao nocaute (leia-se “fechar a venda”). “Pague um e leve dois, só hoje!” Soco. “Venha visitar a loja agora!” Soco. “Não perca essa oportunidade única!” Soco. Era uma luta injusta, mas funcionava. Os clientes não tinham alternativa a não ser absorver o golpe. Agora, as mídias sociais transferiram a luta para um novo ringue, onde os consumidores se mostram prontos a desafiar as empresas, expressando suas opiniões e interesses antes de comprar alguma coisa. Resta aos profissionais de marketing e aos gestores em geral adaptar-se a esse novo ambiente. Como o empreendedor, investidor, youtuber dos negócios e especialista em marketing digital Gary Vaynerchuk ensina neste livro, eles devem aprender a dar jabs (metáfora para as interações que fazem o consumidor rir, pensar, brincar, sentir-se valorizado ou escapar por um tempo das chateações da vida) em vez de só desferirem ganchos de direita (os costumeiros calls to action). Os exemplos de erros e acertos analisados por Gary, bem como a análise detalhada de cada rede social, vão acelerar – e muito – esse aprendizado.

Como contar sua história no disputado ringue das redes sociais

Nocaute:

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life--and business--success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic--or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is--that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition Humility with conviction Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

Leveraging the Emotional Ingredients Necessary for Business Success

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Millions have logged onto Gary Vaynerchuk's Wine Library TV—watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming himself "the wine guy for the average Joe," Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, 101 Wines shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palate—stressing that your love of a certain wine makes it good regardless of what the experts or the price on the bottle say. Vaynerchuk's recommendations span a wide range of prices, nations, grapes, and styles—allowing everyone from novices to connoisseurs to expand their wine horizons. Unlock the secret to why Vaynerchuk labels wines "From Ruins to Riches," "Red with Fish," and "Not Your Father’s Spumante." Discover wines that taste like ones 10 times their price. Read as Vaynerchuk illuminates his top choices with vivid terminology such as "Bring the Thunder" and "Riding the Rainbow." Demystify conventions that once limited your wine-tasting desires. Journey through wine styles and break down barriers with his technical notes and stories behind the vintage. Smile as you realize you too can become a wine aficionado. With your newfound knowledge, you will out-entertain and enlighten your friends, host extraordinary parties and treat your taste buds to an exhilarating ride. So if you are ready to become a "Vayniac"—one devoted to selecting wines based on Vaynerchuk's innovative principles—grab that corkscrew because a wine sampling adventure like no other awaits.

Gary Vaynerchuk

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