Gavin Ambrose

Paul Harris

Covers six steps for applying graphic design concepts to a finished product suitable for print and screen production, including special effects for color, printing processes, and different types of binding.

A Graphic Design Handbook

The Production Manual

Design Thinking examines the ways in which solutions to a design brief can be approached, researched and refined.

Basics Design 08: Design Thinking

Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

Basics Design 02: Layout

"An introduction to a variety of printing and finishing techniques for any graphic design project. Now updated to include studio interviews and student activities"--

Print & finish

Fondamenti di grafica

Il manuale del graphic design. Progettazione e produzione

Basics Design 05: Colour by Gavin Ambrose and Paul Harris examines the two distinct areas of colour usage in design. This book explores what colours mean, their inherent associations and their cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief.

Basics Design 05: Colour

'The Layout Book' provides a historical overview of layout, from early scribes through to contemporary layout.

The Layout Book

An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

N. the Arrangement, Style and Appearance of Type and Typefaces

Typography

The Visual Dictionary of Typographyby Gavin Ambrose

Fundamentos de Design Criativo introduz os princípios básicos do processo criativo. Cada assunto é explicado com diagramas detalhados, teorias associadas e referências históricas. Os processos são ilustrados minuciosamente e acompanhados por explicações dos profissionais envolvidos.

Fundamentos de Design Criativo - 2.ed.

التفكير التصميمي للتواصل البصري

Il manuale del packaging. Come comunicare un marchio e vendere un prodotto

The Visual Dictionary of Fashion Design by Gavin Ambrose and Paul Harris is a guide to the many and varied terms used frequently within the fashion industry. It gives the reader an understanding of fashion terminology. It distills and illustrates more than 250 common fashion terms, from practical terms such as Lapel, Pattern and Crinoline Work to conceptual terms such as Minimalism and Kitsch.

The Visual Dictionary of Fashion Design

Il libro del layout. Storia, principi, applicazioni

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.

The Fundamentals of Graphic Design

This book "will look at two distinct areas: what images mean and how we can create them. A primer in basic semiotics, "Basics Design: Image" will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation. "Basics Design: Image" aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice." - product description.

Basics Design 04: Image

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Basics Design 03: Typography

Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web. Also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. An invaluable reference to creatives and designers alike.

The Fundamentals of Typography

This title offers an introduction to the key elements of the creative process. Detailed diagrammatic explanations, associated theories, and historical references for each subject are used to explain the underlying principles of design practice.

Gavin Ambrose

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