Gavin Lucas

How do archaeologists make knowledge? Debates in the latter half of the twentieth century revolved around broad, abstract philosophies and theories such as positivism and hermeneutics which have all but vanished today. By contrast, in recent years there has been a great deal of attention given to more concrete, practice-based study, such as fieldwork. But where one was too abstract, the other has become too descriptive and commonly evades issues of epistemic judgement. Writing the Past attempts to reintroduce a normative dimension to knowledge practices in archaeology, especially in relation to archaeological practice further down the ‘assembly line’ in the production of published texts, where archaeological knowledge becomes most stabilized and is widely disseminated. By exploring the composition of texts in archaeology and the relation between their structural, performative characteristics and key epistemic virtues, this book aims to move debate in both knowledge and writing practices in a new direction. Although this book will be of particular interest to archaeologists, the argument offered has relevance for all academic disciplines concerned with how knowledge production and textual composition intertwine.

Knowledge and Literary Production in Archaeology

Writing the Past

unconventional brand communication

Guerrilla advertising

Mike Dorrian

Michael Dorrian

"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.

Unconventional Brand Communication

Guerrilla Advertising

This work takes as its starting point the role of fieldwork and how this has changed over the past 150 years. The author argues against progressive accounts of fieldwork and instead places it in its broader intellectual context to critically examine the relationship between theoretical paradigms and everyday archaeological practice. In providing a much-needed historical and critical evaluation of current practice in archaeology, this book opens up a topic of debate which affects all archaeologists, whatever their particular interests.

Contemporary and Historical Archaeological Practice

Critical Approaches to Fieldwork

Victor Buchli

Archaeologies of the Contemporary Past turns what is usually seen as a method for investigating the distant past onto the present. In doing so, it reveals fresh ways of looking both at ourselves and modern society as well as the discipline of archaeology. This volume represents the most recent research in this area and examines a variety of contexts including: * Art Deco * landfills * miner strikes * college fraternities * an abandoned council house.

Archaeologies of the Contemporary Past

This is the first book to explain the genesis and cultural significance of emoji, the world's cutest and most popular form of shorthand. If you have a Twitter account or regularly send text messages, it's highly likely that you've used or received emoji. These characters include symbols and pictograms that represent a host of everyday objects and activities plus, crucially, a selection of faces that denote a range of emotions from happy to sad, angry, confused, surprised, or tired. The word "emoji" literally translates from Japanese as "picture" (e) and "character" (moji). The Story of Emoji traces emoji from their origin as a symbol typeface created specifically for on-screen use by a Japanese mobile phone provider in the late 1990s to an international communication phenomenon. As well as a history of emoji and an interview with their creator, Shigetaka Kurita, the book includes an exploration of non-text typefaces, from the decorative fleurons of the early days of the printing press to the innumerable digital typefaces available today, to the use of emoticons, ASCII art, and kaomoji in typed messages. It also looks at an array of artworks, fashion lines, special character sets, advertisements, and projects that convey emoji's widespread impact on contemporary culture. Finally, the book concludes with a section for which a group of illustrators, artists, and graphic designers have created original emoji characters they wish existed, including bacon, a vinyl record, and even a "stabbed-in-the-back" emoji.

The Story of Emoji

This book is an introduction to theory in archaeology – but with a difference. Archaeological Situations avoids talking about theory as if it was something you apply but rather as something embedded in archaeological practice from the start. Rather than see theory as something worked from the outside in, this book explores theory from the inside out, which means it focuses on specific archaeological practices rather than specific theories. It starts from the kinds of situations that students find themselves in and learn about in other archaeology courses, avoiding the gap between practice and theory from the very beginning. It shows students the theoretical implications of almost everything they engage in as archaeologists, from fieldwork, recording, writing up and making and assessing an argument to exploring the very nature of archaeology and justifying its relevance. Essentially, it adopts a structure which attempts to pre-empt one of the most common complaints of students taking theory courses: how is this applicable? Aimed primarily at undergraduates, this book is the ideal way to engage students with archaeological theory.

Archaeological Theory from the Inside Out

Archaeological Situations

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

More Unconventional Brand Communications

Guerrilla Advertising 2

Machine generated contents note: 1. The trouble with theory; 2. The total record; 3. Formation theory; 4. Materialized culture; 5. Archaeological entities; 6. Archaeological interventions; 7. A 'new' social archaeology?

Understanding the Archaeological Record

Making Time grapples with a range of issues that have crystallized in the wake of 15 years of discussion on time in archaeology, since the author's seminal volume The Archaeology of Time, synthesizing them for a new generation of scholars. The general understanding of time held by both archaeologists and non-archaeologists is often very simple: a linear notion where time flows along a single path from the past into the future. This book sets out to complicate this image, to draw out the key problems and issues with time that impact archaeological interpretation. Using concrete examples drawn from different periods and places, the book challenges the reader to think again. Ultimately, the book will suggest that if we want to understand what archaeological time is, then we need to accept that things do not exist in time, they make time. The crucial question then becomes: what kinds of time do archaeological materialities produce? Written for upper level undergraduates and researchers in archaeology, the book is also accessible to non-academics with an interest in the topic. The book is relevant for cognate disciplines, especially history, heritage studies and philosophy.

The Archaeology of Time Revisited

Making Time

Laurent Olivier

This book presents a conversation between two prominent archaeologists who have been exploring the concept of time in their discipline for several decades. It is a discussion on key issues of time in archaeology filtered through their unique perspectives, which sometimes meet and at other times, clash. Key features include discussions on the nature of change and time in the archaeological record, the relation between the present and past, the connection between time and the goals of archaeology and the relevance of the Anthropocene to disciplinary practice. Situated in how the authors' own views on the topic of time have developed over their careers, the conversation offers an intimate and personal insight into how two leading scholars think and debate a topic of central importance to the discipline. All archaeologists with an interest in contemporary theory and the topic of time will find this book of relevance. Also the student who wants a front-row seat onto a live debate on this topic will find it an invaluable complement to the more traditional textbook.

Conversations about Time

"An Archaeology of Colonial Identity examines how colonial identities were constructed in the Cape Colony of South Africa from its establishment in the 17th century up to the 20th century. It is an explicitly archaeological approach but one which also draws more widely on documentary material to examine how different people in the colony - from settler to slave - constructed identities through material culture." "This book is aimed primarily at archaeologists, but will also attract historians and those interested in cultural theory and material culture studies. Specifically, historical archaeologists and students of historical archaeology will be the primary readers of this volume."--Jacket.

Power and Material Culture in the Dwars Valley, South Africa

An Archaeology of Colonial Identity

Christopher Evans

Thinking Hinterlands - Spanning 25 years of fieldwork across a 3 sq. km swathe on the west side of Cambridge, this and its companion volume present the results of 15 sites, including seven cemeteries. The main focus is on the area's prehistoric 'inland' colonization (particularly its Middle Bronze Age horizon) and the dynamics of its Roman hinterland settlements. The latter involves a variety of farmsteads, a major roadside centre and a villa-estate complex, and the excavation programme represents one of the most comprehensive studies of the Roman countryside anywhere within the lands of its former empire. Appropriately, this book also includes a review of Roman Cambridge, appraising its status as a town.

The Archaeology of West Cambridge and Roman Cambridge Revisited

Hinterlands and Inlands

Ian Hodder

Michael Shanks

John Carman

Jonathan Last

Alexandra Alexandri

Routledge

Covers the ways in which material culture is understood and preserved in museums and how the nature of history is itself in flux.

Finding Meaning in the Past

Interpreting Archaeology

Stuart Robinson

Intercity

BMX bikes are iconic. There's something about them that appeals to kids, adults, and cyclists. And, of course, BMX is now an Olympic sport. Featured bikes are organized decade by decade and are drawn from the best collections in the world. There are also in-depth details of specifications and interviews with dedicated collectors. This is an indispensable companion for anyone who loves the BMX.

The Best BMX Bikes of All Time

Rad Rides

It might seem obvious that time lies at the heart of archaeology, since archaeology is about the past. However, the issue of time is complicated and often problematic, and although we take it very much for granted, our understanding of time affects the way we do archaeology. This book is an introduction not just to the issues of chronology and dating, but time as a theoretical concept and how this is understood and employed in contemporary archaeology. It provides a full discussion of chronology and change, time and the nature of the archaeological record, and the perception of time and history in past societies. Drawing on a wide range of archaeological examples from a variety of regions and periods, The Archaeology of Time provides students with a crucial source book on one of the key themes of archaeology.

The Archaeology of Time

BMX bikes are iconic. There’s something about them that appeals to kids, adults and cyclists. And, of course, BMX is now an Olympic sport. Rad Rides is the most in-depth exploration of the world of BMX bikes through their riders and the culture that surrounds them. The introduction explains and contextualizes the birth of BMX culture and where it is now, while the main body features bikes ranging from those that are well-worn through years of riding to beautiful, sculptural works of art – gleaming, built-but-never-ridden keepsakes. The featured bikes are organized decade by decade and are BMXs drawn from the best collections in the world. There are also in-depth details of specifications and interviews with some of the collectors, many of whom have had their bikes exclusively shot for the book. This is the indispensable companion for anyone who loves the BMX.

This volume provides a forum for debate between varied approaches to the past. The authors, drawn from Europe, North America, Asia and Australasia, represent many different strands of archaeology. They address the philosophical issues involved in interpretation and a desire among archaeologists to come to terms with their own subjective approaches to the material they study, a recognition of how past researchers have also imposed their own value systems on the evidence which they presented.

Gavin Lucas

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