Sangeet Paul Choudary

Geoffrey G. Parker

Marshall Van Alstyne

A practical guide to the new economy that is transforming the way we live, work, and play.

How Networked Markets are Transforming the Economy and how to Make Them Work for You

Platform Revolution

Marshall Van Alystne

"Platform Scale explains the design of a family of emerging digital business models that enables today's startups to achieve rapid scale: the platform business model. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform scale is a builder's manual for anyone building a platform business today. It lays out a structured approach to desinging and growing a platform business model and addressess the key factors that lead to the success and failure of these businesses."--back cover.

How an Emerging Business Model Helps Startups Build Large Empires with Minimum Investment

Platform Scale

Harvard Business Review

Marco Iansiti

Karim R. Lakhani

Marshall W. Van Alstyne

HBR's 10 Must Reads on Platforms and Ecosystems

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

O QUE É A PLATAFORMA DE NEGÓCIOS, COMO SURGIU E POR QUE TRANSFORMA A ECONOMIA EM ALTA VELOCIDADE
TRANSFORME SUA EMPRESA USANDO O MESMO MODELO QUE GOOGLE, AMAZON, UBER E AIRBNB ESCOLHERAM.


NESTE LIVRO, VOCÊ ENTENDERÁ:

O QUE ACONTECE HOJE – A revolução em direção às plataformas de negócios.
O PODER DAS PLATAFORMAS – Os efeitos de rede vão surpreendê-lo.
A ARQUITETURA DAS PLATAFORMAS – Princípios para criar plataformas bem-sucedidas.
A DISRUPÇÃO – Como as plataformas conquistam e transformam setores inteiros.
O LANÇAMENTO DE UMA PLATAFORMA – Oito maneiras de lançar plataformas bem-sucedidas.
A MONETIZAÇÃO – Como capturar o valor criado pelos efeitos de rede.
A ABERTURA – Como definir o que usuários e parceiros podem fazer.
A GOVERNANÇA – As políticas para aumentar o valor e impulsionar o crescimento.
AS MÉTRICAS – Como as plataformas conseguem medir o que realmente importa.
A ESTRATÉGIA – O modo de competir muda significativamente com as plataformas.
O QUE ACONTECERÁ AMANHÃ – O futuro das plataformas de negócios.

"Este é um guia mais do que autorizado sobre o papel das plataformas online: o que elas são, como funcionam e qual seu significado para as empresas e para a economia."
Hal Varian, economista-chefe do Google

"Leia este livro e compartilhe-o com seus parceiros de negócios; você ficará feliz por ter feito isso."
Erik Brynjolfsson, MIT Sloan School of Management, coautor de A SEGUNDA ERA DAS MÁQUINAS (Alta Books)

"Este livro emerge como uma luz no fundo do túnel para as empresas brasileiras que não conseguem se mover. Ele coloca de forma simples e muito prática os passos para considerar o novo mundo, o poder
dessas novas plataformas, sua arquitetura, os processos que levam à transformação de indústrias tradicionais, as oito maneiras de criar uma plataforma de sucesso e, fundamentalmente, oferece uma noção bastante clara do futuro de tudo isso."
Carlos Piazza, professor e consultor.

Plataforma: A Revolução da Estratégia

Plataforma

Help your company adapt to the new rules of competition. If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents. This book will inspire you to: Assess the threat of disruption from platforms in your industry Decide whether and how to play with increasingly powerful platform businesses Choose the right strategy for transforming your product into a platform Harness network effects to maximize value for the partners in your ecosystem Shift from managing products to managing interactions Learn when moving first and growing fast will work—and when it won’t Manage winner-take-all dynamics This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)

Von Airbnb, Uber, PayPal und Co. lernen: Wie neue Plattform-Geschäftsmodelle die Wirtschaft verändern

Die Plattform-Revolution

Geoffrey G. Parker

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