Gerard Fairtlough

Julie Allan

Barbara Heinzen

" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

Using Narratives for Organisational Success

The Power of the Tale

As the former CEO of Shell Chemicals UK and Celltech, Gerard Fairtlough speaks about business with enormous authority and experience. In this ground-breaking book he draws on that experience to explain why hierarchy is not the only way to organize a business. He explains the alternatives to hierarchy (which he calls heterarchy and responsible autonomy) and shows how they can work in practice. This extensively revised and updated edition is vital reading for anyone who wants organizations to work better.

Three Ways of Getting Things Done

Former CEO of Shell Chemicals UK and Celltech, Fairtlough explains the alternatives to hierarchy (which he calls heterarchy and responsible autonomy) and shows how they can work in practice.

Gerard Fairtlough

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