Gerard Nierenberg

Gerard Irwin Nierenberg was an American lawyer, author, and expert in negotiation and communication strategy. In 1966 he founded The Negotiation Institute where he began a legacy of government, corporate, and non-profit organizational reform based on his ideas of how negotiation impacts the lives of everyone, and he published 22 books on negotiation. The three core tenets of Nierenberg's philosophy are (1) to be patient; (2) to strive to meet the needs of the opposition party in order to build sustainable relationships from which all parties feel that they have 'won'; and (3) to limit frustrations in all negotiations by embracing the fact that logic does not always lead to negotiated success. Nierenberg left a wife, Juliet, with whom he had three sons: Roy, Roger, and George.