Victoria Griffith

Joel Kurtzman

Glenn Rifkin

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. “In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.

Mastering Business with Attitude

MBA in a Book

Sam Hill

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Radical Marketing

Powerful lessons in forward-thinking leadership from the global business pioneer who turned IDG into a $3 billion technology media and venture capital empire Like Steve Jobs, Patrick McGovern created a worldwide multibillion-dollar industry by thinking differently, disrupting old business models, and embracing new global trends. He drove the future forward and never looked back. His company, International Data Group (IDG), quickly became a global powerhouse with information technology publications in markets around the world. IDG broke new ground in the 1980s by opening offices in China, the Soviet Union, Eastern Europe, and other markets deemed off-limits. IDG thrived across a series of technology and media industry shifts— from mainframe computers to minicomputers to personal computers, from print to digital, and through into the age of the Internet and smartphones—that upended many rivals. Living at the intersection of these classic disruptions, McGovern never missed a beat. And he understood well before most that a revolution in information technology was underway and not only was there money to be made but that this business would soon become the world’s largest industry. His leadership in the creation of one of the world’s leading brain research institutes at MIT only served to cement his legacy. His bold vision and fearless risk-taking made McGovern a legend among leaders. In today’s ever-changing global marketplace, his leadership lessons are more timely and important than ever. In Future Forward, leaders will find 10 essential lessons that can be easily applied to any business, from small startups to giant corporations. These include: “Let’s try it. Encourage entrepreneurial behavior and back it up with serious commitment.” “Decentralize. When building a global empire, every market is local.” “Love your employees. Adore your customers.” Leaders at every level will discover outside-the-box approaches to employee engagement, entrepreneurial commitment, and radical innovation. These are the lessons of a true visionary. This is how successful leaders take risks, take charge, and take the future by storm.

Leadership Lessons from Patrick McGovern, the Visionary Who Circled the Globe and Built a Technology Media Empire

Future Forward: Leadership Lessons from Patrick McGovern, the Visionary Who Circled the Globe and Built a Technology Media Empire

Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses General Electric Plastics Enron Victoria's Secret Nortel Networks David Bowie (DavidBowie.com) General Motors Southwest Airlines Progressive Staples "The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime." —James Daly, Editor in Chief, Business2.0 magazine "In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how." —Shailesh Mehta, CEO, Providian Financial "Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap." —Michael Ruettgers, Executive Chairman, EMC Corporation "Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules." —George Conrades, CEO, Akamai

From GE to Enron--Lessons on How to Rule the Web

Radical E

George Harrar

Traces the history of DEC, IBM's largest rival, and offers a profile of its founder, Ken Olsen

The Story of Ken Olsen and Digital Equipment Corporation

The Ultimate Entrepreneur

Kenny Moore

Robert B. Catell

In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies and spiritual business leaders. The CEO and the Monk is one such compelling story, the story of KeySpan, the nation?s fifth largest energy giant and a profitable, Fortune 500 company, and the two KeySpan executives?one a former monk?whose unique working relationship is based on something as simple and powerful as "doing the right thing." This isn?t yet another prescriptive business guide written by breathless consultants. It is a story about a real business and how two unusual and dedicated humanists can keep their eyes on profits and ethics at the same time.

One Company's Journey to Profit and Purpose

The CEO and the Monk

In a business era in which executives are taken away in handcuffsand corporate malfeasance and scandal dominates the businessheadlines, there is tremendous value in the stories of ethicalcompanies and spiritual business leaders. The CEO and theMonk is one such compelling story, the story of KeySpan, thenation?s fifth largest energy giant and a profitable, Fortune 500company, and the two KeySpan executives?one a former monk?whoseunique working relationship is based on something as simple andpowerful as "doing the right thing." This isn?t yet anotherprescriptive business guide written by breathless consultants. Itis a story about a real business and how two unusual and dedicatedhumanists can keep their eyes on profits and ethics at the sametime.

Powerful lessons in forward-thinking leadership from the visionary business pioneer who turned IDG into a $3 billion technology media and venture capital empire Like Steve Jobs, Patrick McGovern built a worldwide multibillion-dollar industry by thinking differently, disrupting old business models, and embracing new technology trends. He drove the future forward and never looked back. With magazines such as Computerworld, PCWorld, and Macworld, his company, International Data Group (IDG), quickly became a global powerhouse with information technology publications in nearly 100 countries. The story of IDG’s astonishing success has been a source of inspiration for entrepreneurs all around the world. No matter what industry you work in—whether you’re heading up a small startup, expanding a mid-sized company, or running a major global corporation—McGovern’s people-first principles, insights, and integrity will help you lead the way. Learn how to:•Define a clear mission early in the game—for long-term success.•Identify new markets and stay ahead of the curve.•Expand your business globally but have it managed locally.•Listen to your customers and empower your people.•Hire the best and challenge them to do their best work.•Never stop learning and always remain curious.•Foster a let’s-try-it attitude throughout the company.•Lead with optimism and stay true to your values and vision. In addition to these timeless lessons, you’ll learn how this future-forward leader broke new ground in the 1980s by opening offices in China, the Soviet Union, Eastern Europe, and other markets deemed off-limits. You’ll discover how his company thrived in spite of major industry shifts—from mainframe computers to minicomputers to personal computers, from print to digital to smartphones—that upended many rivals. Living at the intersection of these classic disruptions, McGovern never missed a beat. He understood well before most that a revolution in information technology was underway and not only was there money to be made but that this would soon become the world’s largest industry. Most important, he never forgot the human element that is so crucial to any company’s success. His leadership in the creation of one of the world’s leading brain research institutes at MIT only served to cement his legacy. Future Forward shows you how to apply McGovern’s principles to your own organization. These are the lessons of a true visionary. This is how successful leaders take risks, take charge, and take the future by storm.

Glenn Rifkin

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