Göran Roos

Georg von Krogh

Johan Roos

Strategi er viktig for enhver virksomhet enten man driver kommersielt eller ikke. Denne boken gir en grunnleggende forståelse av strategifaget både på teoretisk og praktisk nivå. Den gir et rammeverk for å utvikle virksomhetens strategi og viser flere måter å angripe strategiarbeidet i organisasjoner på. Boken presenterer den klassiske strategiprosessen fra utforming av visjon, forretningsidé og mål, via ekstern og intern analyse til valg av strategi, iverksettelse og evaluering av yteevne, men også alternative tilnærminger til strategiformulering og iverksettelse. Faget har gjennomgått vesentlige endringer de siste årene, og denne utgaven innebærer en betydelig revidering og inkluderer nyere grep innen strategi. Boken diskuterer spesifikt den effekten digitalisering, det grønne skiftet og covid-19-pandemien har på samfunnet og internasjonale relasjoner, menneskelig atferd, organisasjoner, strategier, forretningsmodeller og strategiprosessen. Boken retter seg mot ledere som ønsker en faglig oppdatering og referansekilde, og mot studenter som ønsker eller trenger en grunnleggende introduksjon til strategifaget og til strategiske nøkkelbegreper. Dr. Göran Roos er daglig leder i konsulentselskapet Intellectual Capital Services i London og har jobbet som konsulent i over 50 land. Han innehar eller har innehatt akademiske posisjoner ved universiteter i syv land og sitter i redaksjonsrådet i flere internasjonale akademiske tidsskrifter og i bedriftsstyrer. Han er også medlem av Australian Academy of Technological Sciences and Engineering (ATSE) og Kungliga Ingenjörsvetenskapsakademien (IVA). Dr. Georg von Krogh er professor ved ETH Zürich (Swiss Federal Institute of Technology). Han leder også det internasjonale rådgivningsutvalget ved Norges forskningsråd og er aktiv konsulent i Europa og Nord-Amerika. Dr. Johan Roos er Chief Academic Officer vid HULT International Business School med campus i London, Boston, San Francisco og Dubai. Han har ledet flere handelshøyskoler, grunnlagt sveitsiske Imagination Lab Foundation, er medoppfinner av LEGO Serious Play® og er medlem av Akademiet for de Tekniske Videnskaper i Danmark.

Strategi - en innføring 7. utgave

Allan O'Connor

South Australia is a small economy that faces a fundamental need to re-shape its approach to innovation. The manufacturing sector, as the backbone of the state’s economy, has and will continue to change in its nature and form. This necessitates a re-think about how innovation happens and how the respective actors within an economy interact and engage with each other. In effect, innovation relies on intersections between people, knowledge, information sharing, ideas, financial and other resources. Innovation happens through regional social and economic system dynamics; innovation relies on a system view of entrepreneurship. Entrepreneurship can be taken as a study of the entrepreneur and new business creation. However, this conception of entrepreneurship misses the critical link to economic outcomes; the ebb and flow of social and economic fortunes that are underpinned by the actions, reactions and engagement of individuals in a specific social and economic system that brings about innovation and change. In this book the authors are exploring how the linkages within the system can be conceptualised and made transparent.

South Australian Entrepreneurship Systems and Strategies

Integrating Innovation

Stephen Pike

Lisa Fernstrom

This book is the essential guide for managers wishing to implement the benefits of Intellectual Capital thinking in their companies or divisions. It serves as an easily accessible introduction to the subject area for the novice, giving the gist of what it is about and how it has developed, but above all it gives hands-on instructions on how to incorporate intellectual capital thinking in everyday business and how to use the tools provided for the management and measurement of intangible resources. Throughout the main part of the book, three different cases in separate boxes run in parallel with the body text. These are introduced in chapter 2 and illustrate how the tools are to be used, depending on what type of company wishes to implement these ideas. The three case companies are characterised as a manufacturing company, an R&D organisation and a network company. Smaller case stories about well-known global companies are also interspersed throughout the book.

Managing Intellectual Capital in Practice

Renu Agarwal

Roy Green

Willem Selen

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.

Göran Roos

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