Gordon H. Bower

John Robert Anderson

This brief edition contains two major parts. The first is the historical analysis of associationism and its countertraditions, which still provides the framework used to relate current research to an important intellectual tradition. The second part of the book reproduces the major components of the HAM theory. In our view, the major contribution of that theory was the propositional network analyses of memory and the placement of those representational assumptions into an information-processing framework. This book is smaller than the previous book on HAM thanks to a re-evaluation of certain sections which have been deleted--some due to out of date information, some because the analyses presented have been replaced by better ones. This book makes the more important points of the original HAM book available at a more economical price. - from the preface.

A Brief Edition

Human Associative Memory

Sharon Anthony Bower

The classic best-selling step-by-step program for becoming more assertive. Utilizing a number of techniques from behavior-change psychology, speech, communications, and acting, the authors Sharon and Gordon Bower outline an effective assertiveness program to help people improve their self-esteem, articulate their opinions, and develop meaningful relationships. Exercises and examples throughout--including the celebrated DESC scripts (describe, express, specify, consequences)--allow readers to practice the program, adapt it to their own lives, and evaluate their progress. For both personal and professional use, Asserting Yourself is the classic guide to building confidence and taking a stand.

Gordon H. Bower

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