Cary L. Cooper

Ronald J. Burke

Graeme Martin

Managing Opportunities and Threats

Corporate Reputation

This book examines the progress made in e-enabling the HR function and the relationship with outsourcing. The editors will review and analyse recent developments in the application of outsourcing and ICT to the HR function and its overall contribution to organizational aims. This text aims to fill the gap in current literature, by providing accessible guidance on how to tackle the e-enablement of the function and on the factors associated with successful outsourcing. There is no single text that adequately deals with this increasingly important problem and which has been recognised by the CIPD as a key area of research for their forward programme. The contributors all have leading-edge knowledge and practical experience and aim to provide practical guidance for organizations and HR professionals.

Technology, Outsourcing & Transforming HR

Susan Hetrick

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

Graeme Martin

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