Brian L. Ott

Greg Dickinson

Twitter Presidency

Eric Aoki

An engrossing exploration of conflicting and complex narratives about the American West and its Native American heritage, violent colonial settlement, and natural history

Memory and Commemoration at the Buffalo Bill Center of the West

The Haunted West

Suburban Dreams: Imagining and Building the Good Life explores how the suburban imaginary, composed of the built environment and imaginative texts, functions as a resource for living out the "good life."

Imagining and Building the Good Life

Suburban Dreams

The Convenience Factor that we have all come to expect as consumers now affects every facet of business. B2B prospects and customers want the same convenience they have in their personal lives. As buyers, they want to do their research when it suits them, experience products on their own, and only talk to a person when they are ready to buy. As customers, they want to get answers and learn about new products on their own. This means moving from the traditional B2B model with the seller in control to a modern approach that makes it easier and convenient for prospects and customers to learn about a company and experience its products when it suits them.For B2B, The Convenience Factor means creating a digital, on-demand, self-service experience for your prospects and customers.*DIGITALWe live in a digital world with virtually unlimited access to information. Prospects and customers can explore countless "digital channels" - from websites and crowd sourced reviews to YouTube and LinkedIn, to learn almost everything they need to know without ever talking to a salesperson.*ON-DEMANDPeople are no longer willing to wait. With so much happening instantaneously, prospects and customers do not want to fill out forms or schedule meetings. They expect to get answers to ALL their questions, when they want. And that generally means when you are not available.*SELF-SERVICEPeople have become accustomed to doing so much on their own - from the convenience of their computer or mobile phone. They can order food, make a deposit, or learn how to shingle a roof without talking to or hiring someone. This DIY (do-it-yourself) approach now permeates B2B and transcends generations. DON'T GET LEFT BEHINDConvenience is not a passing trend. If your business is not adapting its model to meet your prospects and customers expectations, they will find what they are looking for somewhere else. And if you do change, you will see revenue increase and sales cycles decrease.

The Convenience Factor

B2B Sales in a Digital World

The Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.

Greg Dickinson

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