Greg Marshall

The Story of a Limb and the Boy Who Grew from It

Mark Johnston

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

Marketing Management

This short and to the point book of how to sell personal training has been simplified so you can read the book and instantly start making more sales. This is the formula that I have used with personal trainers in the last 10 years to sell millions of dollars worth of personal training. This book is designed to give you a systematic approach to your sales process to ensure that you are getting as many sales that you are capable of getting in the shortest amount of time. Master these principles and I guarantee you will be successful in your personal training career. This guide will give you the road map on how to make sure you are making personal training your career and not just a side job. If you are someone who is afraid to sell or think that sales are bad and you currently don't have the client base you really want then this book is for you. My philosophy is to sell to help so you can change people's lives. Personal training should be a vehicle for you to use in order to gain immense satisfaction as well as creating a sustainable and predictable high income. Enjoy the book.

Increase Your Income and Clientele

How to Sell Personal Training

A hilarious and poignant memoir grappling with family, disability, and coming of age in two closets—as a gay man and as a man living with cerebral palsy Greg Marshall’s early years were pretty bizarre. Rewind the VHS tapes (this is the nineties) and you’ll see a lopsided teenager limping across a high school stage or in a wheelchair after leg surgeries pondering why he’s crushing on half of the Utah Jazz. Add to this home video footage a mom clacking away at her laptop between chemos, a dad with ALS, and a cast of foulmouthed siblings being raised among the Mormons of Salt Lake. Fast forward the tape and you’ll find Marshall happily settled into his life as a gay man when he discovers he’s been living in another closet his whole life: he has cerebral palsy. Here, in the hot mess of it all, lies Greg Marshall’s wellspring of wit and wisdom. What does it mean to transform when there are parts of yourself you can’t change? Leg meditates on this question with trenchant humor, painting a moving portrait of a family in crisis and the resilience of spirit it takes to persevere. In Marshall’s deft and funny hands, we see a story both personal and universal—of being young and wanting the world, even when the world doesn’t feel like yours to want.

Andrew Hughes

Michael Solomon

Bill Chitty

Elnora Stuart

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.

Greg Marshall

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