Harry Mills

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Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work

How to Command Attention, Change Minds, and Influence People

Artful Persuasion

Origins of the First World War

The Road to Sarajevo

Helion

biurowa perswazja, przełamywanie oporu, wpływanie na zachowania innych, forsowanie własnych racji, zdobywanie serc sceptyków

Perswazja

Chris Horn

Cook + Cork: Recipes and frank advice on how to enjoy food and wine in your life every day What you drink with what you eat is a big deal, but it's hard to navigate the sea of information (and misinformation) when it comes to food and wine pairing. Chef Harry ?Coach? Mills and Sommelier Chris Horn of Purple Café & Wine Bar in Seattle want to outfit you with the knowledge, skills, and tools necessary to make food and wine pairing as natural (and fun) as chocolate chip cookies and milk. Cook + Cork explores basic food and wine relationships, introduces the idea of the Mind Mouth, and lays out an essential Wine Wardrobe with friendly recipes to get you started on your way to cooking food with pairing in mind. Sommelier Chris Horn gives his honest opinions and instruction on how to navigate the daunting world of wine stores and restaurant wine lists and gives you the template for what bottles to have on hand at all times. Each essential bottle is matched with a recipe written with helpful insider tips from the point of view of a former culinary instructor and 20-year restaurant veteran, Chef Harry ?Coach? Mills. Cook + Cork is your guidebook to a more delicious existence.

A Chef and a Sommelier Spill the Secrets of Food and Wine Pairing

Cook + Cork

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

Origins of the Second World War

The Path to Destruction

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.

Power Strategies for Finding, Keeping, and Growing Profitable Clients

The Rainmaker's Toolkit

Harry Mills

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