Teresa Amabile

Peter Drucker

Dorothy Leonard

Harvard Business School Publishing

Andrew Silver

Suzy Wetlaufer

Jeffrey Rayport

Eileen Morley

Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook. A Harvard Business Review Paperback.

Harvard Business Review on Breakthrough Thinking

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

Harvard Business Review on Marketing

Harvard Business School Publishing

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